|Information Wants to Be Free |
Data pricing among carriers
|Carriers||Price/megabyte||Average monthly data pricing per customer||Average monthly data volume per customer|
|Sprint PCS||$1.15 / $1.25||$61.50||53MB|
|Source: Research from ARS Inc. |
Averages were calculated based on pricing plans and not actual consumer spending habits. Sprint PCS's $1.15 per megabyte includes free introductory offer for first three months.
The recognition of data revenue on any significant scale remains, by the most optimistic estimates, about two years away. But analysts warned that a pricing war this early in the game could crimp carriers' ability to recoup hundreds of billions of dollars invested to build out high-speed networks. Moreover, what's disturbing about the trend is the fact that the carriers may be missing an opportunity to educate potential data users to shop for advanced features rather than price. "While price is a weapon for attracting users, the problem is that it becomes too competitive,