Yoram Turbovicz, former CEO of Discount Investments, has recently turned down an offer he received from Cellcom Chairman Shlomo Piotrkowsky, to run the company, Ma¿ariv reports.

The paper says that after leaving Discount Investments a year ago, Turbovicz decided at this stage to focus on private business and not to take upon himself the management of public companies.

Turbovicz is expected to join businessman Eliezer Fishman either as a consultant or partner to various projects, including communications projects. The two have already together attended several business meetings, and plan to soon formalize their contacts into a business relationship.