The main investor in Channel 10, Israel's newly launched television channel, is undaunted by the prospects that he might need to make further investments.

"The channel has been on the air for just a few days and I didn't expect amazing success in these days," Channel 10 Chairman Yossi Maiman told TheMarker.

Maiman admitted that neither did he expect such a low rating, and he isn't hiding his dissatisfaction with the data.

Maiman said that should further investments be required he won't hesitate to make them, saying he is investing for the long term. Maiman added that he is not at all worried about the company's future stability.

Maiman has 40% in Channel 10.