Ford Motor Co. (F) CEO Jim Hackett has unleashed plans for the automaker that will see it transform itself and be better positioned for a future marked by shifting consumer habits around vehicle purchases and a move toward electric vehicles.
One of the primary goals Hackett laid out last Tuesday was to focus more towards SUVs and trucks, two categories where the automaker already finds success, as well as electric vehicles and driverless technology.
The Dearborn, MI.-based automaker will also aim to reduce costs of about $10 billion and engineering spending by another $4 billion. One of the ways it will accomplish those goals is by slashing development time for new vehicles by 20%, and shifting investment away from passenger cars.
The move could be a welcomed sign for Ford, as the automaker ranks near the bottom of the 2017 J.D. Power U.S. Vehicle Dependability Study, ranking 26th out of a total of 31 automakers.
It's stock is also only up a meager 2.4% year-to-date, and it fired its former CEO Mark Fields in May because he failed to rally employees around a common goal or to make crucial decisions about the company's strategy.
In light of these developments, TheStreet has compiled a list of cars the automaker should consider targeting for the trash heap.
How do you like this $100,000 Ford truck?
The Ford Fiesta is one of the least reliable cars on the market today, its rear seating is "very cramped," and the driving experience feels "sluggish," according to Consumer Reports.
Consumer Reports found that the Taurus is also one the least reliable cars on the market today and that the mid-size car performs quite poorly on road tests as well.
The Focus is "plagued by poor reliability and, at low speeds, a jerky transmission," Consumer Reports notes. The Focus also comes complete with too narrow a cabin, compared to similar competitors, and a poor automated manual transmission.
The Fusion was one of the two vehicles named by Hackett that will see substantial fleet reductions. The Fusion is "moving from approximately 35,000 combinations in the current generation to 96 in the next generation," Hackett said.
This may be due to poor reliability scores along with negative feedback regarding its low fuel economy, and an under-powered base engine.
The second car Hackett called out on Tuesday was the Escape.
"Already the team has identified a ten-fold reduction of orderable combinations in the next-generation Escape," Ford said.
The Escape's unimpressive fuel economy, price tag, and average interior space are some the most common cons offered via reviews of the vehicle.