The elite of Silicon Valley, Hollywood and American industry in general relocate to Sun Valley, Idaho, from July 11 to 16 for the annual summit sponsored by New York investment bank Allen & Co.
The yearly tribute to power and influence may be a breeding ground for deals among media, telecom and tech bosses such as Facebook (FB - Get Report) CEO Mark Zuckerberg, Apple's (AAPL - Get Report) Tim Cook, Amazon (AMZN - Get Report) founder Jeff Bezos, Tesla's (TSLA - Get Report) Elon Musk, Fox (FOXA) patriarch Rupert Murdoch and cable baron John Malone.
Aside from deals, the execs get the chance to discuss the changes that have shaken up video and advertising, the crossover between telecom and technology and how to navigate the politics of M&A during the Trump administration.
Here are some of the key personalities expected in Sun Valley next week and some of the deals they may be looking to make.
With Google (GOOGL - Get Report) absent, Facebook Inc. (FB - Get Report) CEO Zuckerberg is the primary representative of the digital advertising duopoly that is making life so difficult for the traditional media companies in attendance, including CBS Inc. (CBS - Get Report) and Viacom Inc. (VIAB - Get Report) .
Facebook is looking to expand deeper into video with original programming, group chat and live sports. In addition to legends such as IAC/Interactive Corp.'s (IACI) Barry Diller and 21st Century Fox's (FOXA) Rupert Murdoch, Zuckerberg can press NFL commissioner Roger Goodell for tips on the evolving media landscape.
While Amazon's $13.7 billion purchase of Whole Foods Markets Inc. (WFM) has shaken up the grocery business, Jeff Bezos' ambitions in video and media, artificial intelligence and other tech niches are more in line with the Sun Valley crowd.
Sun Valley has been a fertile ground for Bezos, who reportedly set the groundwork for his 2013 purchase of the Washington Post at the conference.
For Apple, 2017 is all about the iPhone 8 -- the tenth anniversary edition of the industry-changing mobile device.
As Cook looks to the future, however, media, apps and autonomous cars will play a bigger part in Apple's plans. While Apple has long ties to Sun Valley attendees from AT&T and Verizon, Cook's talks with content producers and even Elon Musk may have a greater influence on the company's future prospects.
Musk is one of the few attendees not obsessed with streaming video, as the serial entrepreneur focuses on creating the world's largest lithium-ion battery system, recent crash tests that have raised questions about the Model S's safety and rocket launches by SpaceX.
Warren Buffett shares Musk's affinity for energy and aerospace, though the two take different approaches to the sectors.
Buffett's largest deals include Berkshire's $37.2 billion purchase of aerospace parts maker Precision Castparts Corp. in 2015, and investments in airlines. Berkshire dumped shares in fellow attendee Rupert Murdoch's Fox earlier this year but still holds Apple stock.
While some of the Sun Valley attendees are trying to gauge President Trump's positions on M&A, 21st Century Fox Chairman Rupert Murdoch is obsessing about U.K. regulators.
Fox is trying to work through a $15.2 billion purchase of the shares it does not own in U.K. pay-TV company Sky Plc. Murdoch can think what might have been if Time Warner's Jeff Bewkes, also attending, had accepted Fox's 2014 acquisition offer for Time Warner (TWX) .
John Malone-backed Liberty Interactive Corp.'s (QVCA) QVC shopping network is merging with fellow shopping network HSN Inc. (HSNI) , creating what the companies say will be the third largest e-commerce company behind Amazon and Walmart Stores Inc. (WMT - Get Report) .
The cable cowboy's biggest play is an investment in Charter Communications Inc. (CHTR - Get Report) , which has a wireless agreement with attendee Lowell McAdam's Verizon. Malone has big ambitions for Charter, and they likely involve M&A.
President Trump's resentment of CNN could reportedly put the deal at risk. Stephenson and Time Warner CEO Jeff Bewkes can try to catch the ear of Trump supporter Peter Thiel, who will be at Sun Valley. Unfortunately for them, Bewkes spurned a bid from Rupert Murdoch, whose Fox News has great sway over Trump.
Having closed the purchase of Yahoo!, Verizon (VZ - Get Report) CEO Lowell McAdam and AOL boss Tim Armstrong can start looking for ways to add subscribers to the telecom's Oath group of digital media brands.
The press has linked Verizon to Disney and Charter Communications, and executives from both are expected at Sun Valley. Don't expect McAdam to launch a mega acquisition along the lines of AT&T's purchase of Time Warner, however.
As film and Internet moguls troll Sun Valley for video content, one of the biggest TV stars ever will be in their midst. In addition to the "The Oprah Winfrey Show," Oprah Winfrey's Harpo Productions has developed hits such as "Dr. Phil," "The Dr. Oz Show" and "Rachael Ray."
Winfrey recently stared in and produced "The Immortal Life Of Henrietta Lacks" for attendee Bewkes's HBO. She will also be a special contributor this year to 60 Minutes on CBS, which is run by Sun Valley attendee Les Moonves.
CBS Corp. (CBS - Get Report) Chairman and CEO Les Moonves can talk about NFL games rights with Jeff Bezos, as the Tiffany network and Amazon will simultaneously carry Thursday night games this season as part of the League's experiments with streaming and broadcasting.
The big question is whether Moonves and Viacom CEO Bob Bakish, also expected at Sun Valley, will hold merger talks.
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