Amazon's (AMZN) third annual Prime Day is coming up on July 11 and could top last year's Prime Day's estimated sales of $550 million.
Amazon announced on Thursday that this year's event will kick off on July 10 at 9 p.m. ET and run through July 12 at 3 a.m. ET, with new deals being offered every five minutes. People who aren't Prime members already can sign up for a membership on or before July 11 to take part in the big sales event.
The U.S. e-commerce giant started Prime Day in 2015 to as a celebration of its 20th birthday and decided to make it a tradition after seeing the strong response to it. For Prime Day 2015, customers ordered 24.4 million items and broke all previous Black Friday records with 398 items ordered per second. Sales were estimated to have been about $415 million.
Prime Day 2016 was even more successful with sales jumping 60% from the previous year to an estimated $525 million.
Last year, Amazon's best-selling device globally on Prime Day was the Fire TV Stick. TheStreet put together a slideshow of other top sellers around the world from Prime Day 2016, excluding Amazon devices, according to the company.
More of What's Trending on TheStreet:
- Fireworks Spending Is Blowing Up, Along With Americans' Fourth of July Budgets
- We Sent a Millennial to a Decaying Kmart Store and Couldn't Believe the Horrors She Discovered
- 10 Biggest Fourth of July Movie Blockbusters of All Time
- You Might Be Able To Buy A Tesla Model 3 Sooner Than You Think
- We Sent a Millennial to McDonald's to Try Her First-Ever Big Mac -- What Happened Was Sad
- The Rise of These Ruthless German Grocery Stores Has One Influencer Terrified About Walmart's Future
Current Price on Amazon: $99.95
Current Price on Amazon: $129.97
Current Price on Amazon: $17.24
Current Price on Amazon: $17.80
Current Price on Amazon: $35.99
Current Price on Amazon: $48.81
Current Price on Amazon: $166.69
Updated version's current price on Amazon: $169.95
Amazon's shares fell 0.8% to $968.38 on Monday morning.