Even in the face of some recent pressure across the red-hot tech sector, Facebook's (FB) stock has made a monster run this year.
Shares of the social media giant have surged 32% year to date, trouncing the Nasdaq Composite's 15% gain.
Here are the five biggest reasons why Facebook's stock has pleased investors, and could likely continue to do so headed into year end.
Alphabet Inc.'s Google and Facebook consumed 71% of all U.S. digital advertising sales in the first quarter, according to data compiled by Pivotal Research Group media analyst Brian Wieser. That compared with 69% for the first quarter of 2016 and 64% as of the first quarter in 2015.
The company is closing in on the 2 billion monthly active user mark. More users, more money to Facebook.
With likely over 2 billion monthly active users by year's end, 2018 is shaping up to be another strong year for Facebook.
Points out the Action Alerts PLUS team in a new note, "Although we have been seeing an overall downtrend in the technology sector [stocks], we view Facebook as having a strong outlook, and are already thinking about its prospects in 2018."