5 Big Reasons Why Facebook's Powerful Run Isn't Close to Being Over

Even in the face of some recent pressure across the red-hot tech sector, Facebook's (FB) stock has made a monster run this year. 

Shares of the social media giant have surged 32% year to date, trouncing the Nasdaq Composite's 15% gain.

Here are the five biggest reasons why Facebook's stock has pleased investors, and could likely continue to do so headed into year end.

Facebook's Instagram is seen by Wall Street as stealing eyeballs from Snap Inc.'s Snapchat.
Facebook's Instagram is seen by Wall Street as stealing eyeballs from Snap Inc.'s Snapchat.

Meanwhile, Snap's (SNAP) stock price has crashed since its buzzy IPO.

Facebook is dominating in the ad sales arena.
Facebook is dominating in the ad sales arena.

Alphabet Inc.'s Google and Facebook consumed 71% of all U.S. digital advertising sales in the first quarter, according to data compiled by Pivotal Research Group media analyst Brian Wieser. That compared with 69% for the first quarter of 2016 and 64% as of the first quarter in 2015.

Facebook's user numbers are insane, and continuing to grow.
Facebook's user numbers are insane, and continuing to grow.

The company is closing in on the 2 billion monthly active user mark. More users, more money to Facebook.

Wall Street is now looking toward a huge 2018 for Facebook.
Wall Street is now looking toward a huge 2018 for Facebook.

With likely over 2 billion monthly active users by year's end, 2018 is shaping up to be another strong year for Facebook.

Points out the Action Alerts PLUS team in a new note, "Although we have been seeing an overall downtrend in the technology sector [stocks], we view Facebook as having a strong outlook, and are already thinking about its prospects in 2018."

Facebook could be about to attack Netflix.
Facebook could be about to attack Netflix.

Facebook may want a piece of the lucrative original programming turf being dominated by Netflix (NFLX) . 

The company's move to create a native video ecosystem includes short-form series from digital producers and some television-quality "hero project" series.

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