With a history of people lining up for hours outside of stores and products selling out within hours, Apple (AAPL) has built a seemingly unshakable brand name.
The lines may be a little longer pretty soon.
Apple looks set to unveil a bunch of new products in September, but you better prepare for a hefty price tag.
Apple will reportedly release three new versions of the iPhone and a new Apple TV model, according to Buzzfeed.
Sources told the website that the most expensive iPhone model will be priced at around $1,000. It will reportedly feature a bezel-less, curved OLED screen, unlock using facial recognitions and charge through magnetic induction, according to the New York Times.
The September launch event will also see the fifth generation Apple TV released to the market. It is said to support 4K streaming and offer double the video resolution of the previous model. The upgraded Apple TV comes as the company invests more in its original programming in a bid to compete with Netflix (NFLX) and Amazon Prime Video (AMZN)
Here are 24 reasons people love Apple.
The newest iPhone is due for release in September.
In April, Apple received a permit from the California Department of Motor Vehicles to test autonomous driving technology in three 2015 Lexus RX 450h luxury hybrid sport utility vehicles. People posted a video of one of the vehicles on a highway in California in May.
But, it looks like Apple will just focus on autonomous technology rather than building cars.
The ARKit, introduced at the Worldwide Developers Conference, or WWDC, allows developers to use the built-in camera, processors and motion sensors of iPhones and iPads to design augmented-reality experiences.
Apple's WWDC also featured a Star Wars-themed virtual reality demonstration.
Apple is rumored, according to the Chicago Tribune, to be building artificial intelligence software into a chip called the Apple Neural Engine, which would improve how the company's devices handle tasks requiring such human intelligence as facial and speech recognition.
The iOS 11 coming this fall for iPhones and iPads will feature an expanded app dock, multitasking with three apps, dragging content while in split-screen mode and an easier-to-manage files app.
With the hire of two top television executives, Apple may be delving into original video content. The technology giant snagged Jamie Erlicht and Zack Van Amburg, former co-presidents of Sony Corp. (SNE) who were the minds behind the "Breaking Bad" and ABC's "Shark Tank." Plus, Apple released on iTunes the first episode of its first-ever video series, Planet of the Apps, a reality game show, earlier this month.
The new iPad Pros are designed to have larger displays, better cameras, more processing power and longer battery lives.
Apple used its WWDC to showcase the progress it has made in virtual reality by showing off the graphics capabilities of its new desktops in a demonstration.
Apple Pay now offers peer-to-peer transactions for those with iOS.
In iOS 11, the Siri voice assistant will have language translations, be able to complete more tasks and offer male and female voices.
Apple CEO Tim Cook said at WWDC that Apple Music has more than 27 million subscribers, about a 35% increase since December, BGR reported.
Apple Watch is looking to add more than $4 billion per year to Apple's top line.
Apple recently opened a new store in Singapore and is opening one in Taiwan and South Korea, Tech Crunch reported.
At the WWDC, Apple announced HomeKit, its smart-home platform, no longer requires that devices need a special chip to be compatible, opening the door farther to more developers, according to CNET.
It is now able to stream content from Amazon Video.
Apple's health unit is developing technology that could bring users' medical information and clinical data, including detailed lab results and allergy lists to share with hospitals and doctors, to an iPhone app.
Apple is planning to manufacture its own micro-LED displays for wearable devices as soon as 2018, allowing it to depend less on South Korean conglomerate Samsung (SSNLF) , which is the only company able to create curved smartphone screens right now.
CEO Tim Cook told Bloomberg Businessweek that manufacturing is America's future and that Apple is increasing its focus on creating jobs in the U.S., even if it means using some overseas cash.
Beats controlled 70% of the premium headphones market in 2014, when Apple bought it, Inc. reported.
Apple's shares rose 0.5% to $146.38 on Friday afternoon.
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Apple has reportedly started surveying India for possible locations to place its first few stores in the country which will cover between 10,000 and 15,000 square feet.
The tech titan hopes to place the brick and mortar stores in prime locations, either in a mall or on a high street, and they could resemble its flagship store on New York City's Fifth Avenue.
It is widely expected that Apple will open its first store soon as it meets the local production pre-requisites and attains government approval, but that could take until 2020 or 2021.