After facing a Twitter (TWTR) storm of backlash from its ad featuring reality TV star Kendall Jenner handing a police officer a soda during what looked like a Black Lives Matter protest, PepsCo. (PEP) pulled the commercial.
"Pepsi was trying to project a global message of unity, peace and understanding," the beverage company said in a statement Wednesday. "Clearly we missed the mark and we apologize."
Pepsi's ad that ran on Tuesday depicted Jenner in the midst of a photo shoot when she is suddenly whisked away by a Black Lives Matter protest. The celebrity hands one of the police officers blocking the march a sugary, full-calorie Pepsi can - a scene that controversially replicated a powerful photo snapped during an actual Black Lives Matter protest showing a young woman, Ieshia Evans, calmly facing a line of heavily-armed police offers as three move to handcuff her.
Not only is the ad uncharacteristic of Pepsi, but Twitter users took to the social media site to express their disdain for the company for capitalizing on a sensitive national issue to sell soda.
"We did not intend to make light of any serious issue," Pepsi said in today's statement. "We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
Sparkling water maker SodaStream (SODA) CEO condemned Pepsi on Wednesday, calling the ad the company's "second tone-deaf marketing scheme of 2017."
Pepsi isn't the first company to run a tone-deaf ad making people question whether it is in touch with society at all.
Here's a look at a few other notoriously controversial ads.
Editor's Pick: Originally published Apr. 5.
As if the plastic Burger King "king" mascot isn't creepy enough.
In 2010, Restaurant Brands' (QSR) Burger King ran a sexist ad in Singapore that depicted its cylinder-shaped, "Super Seven Incher" beef sandwich being inserted suggestively in a young woman's mouth.
The model in the ad took to YouTube a few years later to condemn Burger King. She said she was not aware that the ad was going to turn out the way it did when she participated in the photo shoot.
Just last year, Coca-Cola (COKE) released a sexist Sprite campaign in Ireland that included lines such as "A 2 at 10 is a 10 at 2" and "She's seen more ceilings than Michelangelo."
Swiss luxury watchmaker Hublot released an ad in 2010 showing the face of former Formula One Group CEO Bernie Ecclestone after he was beaten and mugged outside his office in London.
The ad said "See what people will do for a Hublot."
Even animal rights organization PETA has come under scrutiny for its litany of sexist and body-shaming campaigns. In 2013, PETA said the Morning-After pill only works for people under a certain weight. PETA then called on women to switch to "Plan V" - a vegan diet to lose weight.