Amazon (AMZN) could be looking for new ways to extend its axe on retail.
The tech giant is allegedly mulling the idea of opening furniture and appliances stores, sources told The New York Times.
The stores would serve as showcases, the NYT reported, so people hesitant about purchasing refrigerators and couches online could check them out in person and then have them delivered to their homes. The company is even trying to figure out how to use virtual reality to allow consumers to see exactly how items fit in their own houses.
The e-commerce giant so far has been blamed for upending the tech industry, putting pressure on bookstores like Barnes & Noble (BKS) by opening up its own stores, and also striking fear in the hearts of Kroger (KR) and Whole Foods (WFM) with a new tech-friendly grocery store format.
Here are the five retailers that will be the most negatively impacted if Amazon does in fact open these stores.