The latest online target by Walmart could be Bonobos, a 10-year-old men's fashion retailer based in New York City. Walmart is in advanced discussions to acquire the company, according to Recode. Bonobos reportedly has between $100 million and $150 million in annual sales.
A Walmart spokeswoman declined to comment.
With that in mind, here's a look at some of Walmart's most recent e-commerce acquisitions. The common themes of each acquisition? They're all strong performers in their own category and expanded Walmart's reach into new areas.
Updated from Mar. 17 with new details.
In mid-March, Walmart's Jet.com made an offer to buy Modcloth.com, the fifteen year old women's vintage-inspired retailer. While Modcloth reportedly pulled in $150 million in sales by 2015, it has been struggling to stay profitable in the current dismal retail environment.
Modcloth reportedly accepted an offer in the range of $50 to $75 million, disappointing seeing as the company is thought to have raised $78.4 million from investors.
Walmart could benefit from Modcloth's die-hard audience, even though many of their loyal fans are vowing to never buy from them again on their Facebook page after the Walmart announcement. The brand was an early adopter of decent quality plus-size clothing - a prevalent issue with retailers today - and this could help Walmart compete with Target (TGT) and Amazon's more favored contemporary clothing offerings.
On February 13, Walmart announced the acquisition of outdoor recreational retailer Moosejaw for $50 million in cash. Moosejaw not only gives Walmart access to a younger demographic and solid social media presence, but a slew of popular higher end apparel brands including Patagonia and The North Face.
Moosejaw's physical stores are expected to remain open. It will be a standalone brand, and Moosejaw employees will remain at their Michigan headquarters. Supply chain operations will be merged with Walmart, and Moosejaw CEO Eoin Cowerford will oversee Walmart's outdoor category for e-commerce.
On January 5, Walmart announced that it was buying online shoe seller Shoebuy.com from Barry Diller's IAC/InterActiveCorp (IAC) for $70 million.
"ShoeBuy brings access to a large assortment of products, strong industry relationships, and rich content that will further enhance our customer experience," Walmart said in a statement. They also noted that ShoeBuy suppliers who want to sell on Jet "will have that option."
The name brands sold through the Shoebuy platform such as Decker's Outdoor (DECK) Uggs boots gives Walmart an edge in accessories that they didn't have before.
Jet.com purchased online furniture retailer Hayneedle for a reported $90 million in February.
Hayneedle had been looking to be acquired for three years before Jet picked them up. The move allows Jet to add a couple of million more products to their site, helping them to better compete with Amazon.
Walmart acquired Jet.com in August 2016 for $3 billion in cash and $300 million worth of Walmart shares, which will be paid out over time.
"We're looking for ways to lower prices, broaden our assortment and offer the simplest, easiest shopping experience because that's what our customers want," said Doug McMillon, president and CEO of Walmart..
Jet.com's smart cart technology upgrades Walmart's digital presence by recommending savings opportunities to customers such as increasing item quantities, buying items that ship from the same location, waiving returns and using a low-fee payment method. Walmart also benefits from gaining access to Jet.com's higher income customer base.
An under the radar win for Walmart in the deal: Jet.com founder Marc Lore, a well-regarded e-commerce executive, now leads Walmart's overall e-commerce operation.