The sneaker giant has just released a version of the Air Max 1 iD that changes colors, reports Teen Vogue. The shoes boast a special finish that appears pink at certain angles, blue at others, and can also shift to purple. Talk about the perfect sneakers to show off in Instagram selfies.
Coming as no shocker, Nike has led with footwear innovation as that is its most important business, representing more than 45% of annual sales. Nike's share of the U.S. sneaker market stands at a dominant 45%, according data from The NPD Group.
TheStreet takes a quick look at several other new Nike sneakers that confirm the company's innovation engine is roaring back to life, and could boost sales and profits.
Nike has got to tinkering with its popular Air line, a radically designed sneaker that was introduced in 1987. In addition to making the latest version out of its lightweight fabric known as flyknit, Nike overhauled the sneaker's widely recognized clear cushioned sole. Dubbed the new ZoomX sole, the see-through individual tubes are designed to work together to offer more of a cloudlike feel while running.
The shoes went on sale on March 26 for $190.
Already being talked about as the world's-fastest running sneakers, three world-class marathoners will try this spring to run a sub two-hour race. The world record time for a marathon stands at two hours, two minutes and 57 seconds.
Nike's Vaporfly Elite weighs about seven ounces, roughly two ounces less than Nike's latest Olympic sprinting sneaker.
The sneaker goes on sale in June for $250. A slightly heavier model called the Zoom Fly (for the weekend gym warriors) also goes on sale in June, but for $150.
Launched in January at $160, the Metcon DSX Flyknit is Nike's latest addition into the Crossfit sneaker space. While Nike can't use the word Crossfit as Adidas' Reebok brand is the exclusive licensee of the name, the Metcon franchise has won over quite a few fans of the training regimen.
We have been testing the Metcon DSX Flyknit since February, and have been impressed by the lightness, which is great when you're doing aerobic portions of Crossfit training. But, we would have liked to see a bit more support around the toes for those intense squat exercises that dominate Crossfit regimens.
We have also tested Reebok's new $130 CrossFit Nano, which is a fine training sneaker in its own right. The Crossfit Nano offered more stability during our lifts, but perhaps felt a touch heavier compared to Nike's DSX Flyknit.
All in all, a tossup between the two sneakers.
These new lace-less basketball sneakers make it even easier for someone to wear. Nike has improved upon its Flyease technology by making a sneaker that opens up from the midfoot all the way through the heel counter.