With relations between China and the U.S. slightly warming ahead President Xi Jinping's first visit to meet President Trump on Wednesday, China and its economy are front and center again.
To be sure, growth of the world's second largest economy has slowed, but it's GDP is still expected to expand by 6.5% this year. It was rose 7% in 2015 and 10% in 2010.
That surprisingly resilient growth -- which is leaving a growing class of Chinese with more money in their pockets -- could mean several well-known brands cash in.
"Chinese consumers are also increasingly trading up from mass products to premium products: we found that 50% now seek the best and most expensive offering, a significant increase over previous years," wrote Daniel Zipser, Yougang Chen and Fang Gong in the McKinsey & Co. report "Here comes the modern Chinese consumer."
Here are some of the biggest winners.