6 Luxury Car Brands Gifting Buyers a Holiday Discount

Editors' pick: Originally published Dec. 12.

The December to Remember doesn't extend to used luxury cars.

It's a great time of year to buy a new car with a bow on it. If you didn't get the best prices when dealers where bringing in new model year cars in late summer and early fall, those same dealers offer a bunch of incentives to hit their annual sales goals by the end of December. This is great news if you're buying a new car, but not so great if you're unloading an old one.

The folks at Edmunds indicate that, dating back to the first quarter of 2012, cars tend to stay on the lot longer in fall and winter than they do in spring and summer. In 2014, for example, a car that spent 37.5 days on the lot in spring spent 41.5 days on the lot come November and December.

Anil Goyal, vice president of automotive valuation and analytics for vehicle pricing firm Black Book, notes that you can make up lost value on your old vehicle with incentives and rebates on just about any new car you are looking to buy or lease. Also, if you're trying to sell your car directly to another person, there may be a few more buyers out there who are looking for used cars as holiday gifts for their children or family members.

The downside, however, is that you're not going to get very much on a trade-in appraisal at a dealership, since they can't sell your old car for as much as they could at other times of the year.

"Auction activity is slower toward the end of year, which means dealers can't make as much of a profit on used vehicles," Goyal says. "As such, your car will usually hold less value in November and December compared with spring time, when auction activity is higher."

There are exceptions to this rule, however. Used vehicle auction company Manheim's used vehicle value index climbed steadily from December 2008 until January 2011 thanks largely to the bailouts of General Motors and Chrysler, their elimination of leasing during the recession and the subsequent dearth of new vehicle supply. Each year since the recession, December has been one of the lowest points on the used-car calendar before strengthening in January. However, given last year's unusually warm temperatures on the East Coast and elsewhere, Manheim's used car index posted its highest numbers of the year.

With snow having already fallen in many parts of the country and temperatures already dipping below freezing on the East Coast, nobody's expecting that to happen again. In fact, that boost did no favors for luxury used car values, which dipped 1.6% from the year before after remaining flat from 2014 to 2015. With more people able to get to just about any new luxury vehicle they wanted, used luxury car prices slid.

As Manheim discovered in November, used luxury vehicle prices are already on the way up during the holiday season. However, used vehicle site CarGurus notes that while those prices may be up from month to month, they're actually still down considerably from used luxury car sales' spring peak. With help from CarGurus, we found six luxury brands that have seen their used vehicle prices drop just in time for the holiday season.

6. Acura
6. Acura

Holiday discount: 6.0%

Acura isn't typically afraid to get into the holiday spirit, and why should it be? It took top honors from Kelley Blue Book for retaining its vehicles' value as they age while giving buyers Honda dependability in a far swankier frame.

5. Bentley
5. Bentley

Holiday discount: 5.4%

How much of a difference can a 5.4% discount make on a six-figure supercar? Well, we're talking about a used car here, so don't doubt the effects of depreciation. In fact, earlier this year, we spotted 1999 to 2004 Bentley Arnage models selling from $25,000 to $40,000. While a 5% discount wouldn't make much of a dent in that car's original $225,000 price, it could be the discount that pushes a Bentley of that vintage into new Volkswagen pricing territory.

4. Infiniti
4. Infiniti

Holiday discount: 4.9%

Nissan's luxury marque is regularly among our picks of best used vehicles. The 2006-2011 Infiniti G series caught vehicle pricing site Edmunds.com's eye as a bargain, while Kelley Blue Book had the 2011 G Series down to about $20,000 two years ago. Sure, Infiniti likes to lay its sales pitch on thick for the holiday push, but don't count out a reliable used car because a new one is surrounded by Christmas trees in commercials.

3. Lexus
3. Lexus

Holiday discount: 4.1%

Yep, these are the December to Remember giving each other cars for Christmas. But when the median household income hovers below $60,000, you aren't going to see a whole lot of Lexuses with bows on them unless you can get one for Black Friday prices. While Lexus is well known for retaining its resale value, they're also part of a brand of vehicles that start with prices under $35,000 and get far softer with time.

2. Buick
2. Buick

Holiday discount: 3.9%

So maybe we've called some Buicks new classics before. We know: this technically isn't even General Motors' luxury vehicle (that's the Cadillac), and its price looks more like that of a high-end Chevrolet than an entry-level Mercedes. That said, with Buick shuffling the lineup and sending the Verano out to pasture, a used Buick is a means of getting luxury features while paying very little.

1. Porsche
1. Porsche

Holiday discount: 2.7%

While it's looking less like a sports car maker and more like a high-end SUV maker who occasionally produces roadsters, Porsche still wrings plenty of prestige out of its pony. Nobody's going to turn up their nose at a discounted 911 or 928, and the only place you can still find a 968 -- cheap and ugly as it is -- is among used-car listings. A Porsche isn't a huge discount at that rate, but it beats paying full price like some Cayenne-driving commuter.

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