MainStreet examined Millward Brown’s Brandz Rankings, an annual report that examines companies’ brand loyalty, to find out which traditional back-to-school brands are customers’ favorites. Here are the top eight.
Back-to-school shopping is in full swing, but which retailers are likely to see repeat customers year after year? To find out, MainStreet consulted Brandz Rankings, an annual report put together by Millward Brown, a global agency that specializes in brand equity research. Millward Brown bases its rankings on a formula that combines the value companies put on their brands in earnings reports with the perceptions of more than 2 million consumers in markets around the world. These consumers were surveyed over the course of the year, and the agency factors in a brand’s growth potential. Whether you’re hitting the books or just the mall to shop for your kids, read on to see if the eight most popular back-to-school brands happen to be on your list. Photo Credit: Getty Images