Harley-Davidson Inc

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HOG : NYSE : Consumer Goods
$56.11 up 0.57 | 1.0%
Today's Range: 55.69 - 56.55
Avg. Daily Volume: 2225400.0
06/26/17 - 10:55 AM ET

Financial Analysis

HARLEY-DAVIDSON INC's gross profit margin for the first quarter of its fiscal year 2017 is essentially unchanged when compared to the same period a year ago. Sales and net income have dropped, underperforming the average competitor within its industry. HARLEY-DAVIDSON INC has average liquidity. Currently, the Quick Ratio is 1.41 which shows that technically this company has the ability to cover short-term cash needs. The company's liquidity has decreased from the same period last year.

During the same period, stockholders' equity ("net worth") has increased by 5.31% from the same quarter last year. Together, the key liquidity measurements indicate that it is relatively unlikely that the company will face financial difficulties in the near future.

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Income Statement Q1 FY17 Q1 FY16
Net Sales ($mil)1501.931749.97
EBITDA ($mil)389.67484.77
EBIT ($mil)334.77434.75
Net Income ($mil)186.37250.49

Balance Sheet Q1 FY17 Q1 FY16
Cash & Equiv. ($mil)920.41832.33
Total Assets ($mil)10281.8610467.67
Total Debt ($mil)6971.227112.77
Equity ($mil)1993.411892.82

Profitability Q1 FY17 Q1 FY16
Gross Profit Margin46.9846.5
EBITDA Margin25.9427.7
Operating Margin22.2924.84
Sales Turnover0.560.58
Return on Assets6.17.0
Return on Equity31.538.71
Debt Q1 FY17 Q1 FY16
Current Ratio1.661.74
Interest Expense50.9653.09
Interest Coverage6.578.19

Share Data Q1 FY17 Q1 FY16
Shares outstanding (mil)175.04181.09
Div / share0.370.35
Book value / share11.3910.45
Institutional Own % n/a n/a
Avg Daily Volume2201877.01885370.0


BUY. This stock's P/E ratio indicates a premium compared to an average of 10.75 for the Automobiles industry and a discount compared to the S&P 500 average of 25.75. Conducting a second comparison, its price-to-book ratio of 4.94 indicates a significant premium versus the S&P 500 average of 3.09 and a premium versus the industry average of 4.01. The current price-to-sales ratio is below the S&P 500 average, but above the industry average. Upon assessment of these and other key valuation criteria, HARLEY-DAVIDSON INC proves to trade at a premium to investment alternatives within the industry.

1 2 3 4 5
premium   discount
  Price/Cash Flow
1 2 3 4 5
premium   discount
HOG 16.02 Peers 10.75   HOG 7.64 Peers 83.72

Premium. A higher P/E ratio than its peers can signify a more expensive stock or higher growth expectations.

HOG is trading at a significant premium to its peers.


Discount. The P/CF ratio, a stock’s price divided by the company's cash flow from operations, is useful for comparing companies with different capital requirements or financing structures.

HOG is trading at a significant discount to its peers.

1 2 3 4 5
premium   discount
  Price to
1 2 3 4 5
premium   discount
HOG 13.65 Peers 9.89   HOG NM Peers 5.29

Premium. A higher price-to-projected earnings ratio than its peers can signify a more expensive stock or higher future growth expectations.

HOG is trading at a significant premium to its peers.


Neutral. The PEG ratio is the stock’s P/E divided by the consensus estimate of long-term earnings growth. Faster growth can justify higher price multiples.

HOG's negative PEG ratio makes this valuation measure meaningless.

1 2 3 4 5
premium   discount
  Earnings Growth
1 2 3 4 5
lower   higher
HOG 4.94 Peers 4.01   HOG -5.40 Peers 10.83

Premium. A higher price-to-book ratio makes a stock less attractive to investors seeking stocks with lower market values per dollar of equity on the balance sheet.

HOG is trading at a premium to its peers.


Lower. Elevated earnings growth rates can lead to capital appreciation and justify higher price-to-earnings ratios.

However, HOG is expected to significantly trail its peers on the basis of its earnings growth rate.

1 2 3 4 5
premium   discount
  Sales Growth
1 2 3 4 5
premium   discount
HOG 1.71 Peers 1.69   HOG -5.34 Peers 14.70

Average. In the absence of P/E and P/B multiples, the price-to-sales ratio can display the value investors are placing on each dollar of sales.

HOG is trading at a valuation on par with its industry on this measurement.


Lower. A sales growth rate that trails the industry implies that a company is losing market share.

HOG significantly trails its peers on the basis of sales growth



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