Harley-Davidson Inc

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HOG : NYSE : Consumer Goods
$48.45 -0.32 | -0.66%
Today's Range: 48.1101 - 48.979
Avg. Daily Volume: 2554800.0
07/21/17 - 12:50 PM ET

Financial Analysis

Sales and net income have dropped, although the growth in revenues underperformed the average competitor within the industry, the net income growth did not. HARLEY-DAVIDSON INC has average liquidity. Currently, the Quick Ratio is 1.11 which shows that technically this company has the ability to cover short-term cash needs. The company's liquidity has decreased from the same period last year.

At the same time, stockholders' equity ("net worth") has remained virtually unchanged only increasing by 1.24% from the same quarter last year. Together, the key liquidity measurements indicate that it is relatively unlikely that the company will face financial difficulties in the near future.

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Income Statement Q2 FY17 Q2 FY16
Net Sales ($mil)1765.171861.08
EBITDA ($mil)0.0506.15
EBIT ($mil)0.0455.22
Net Income ($mil)258.87280.43

Balance Sheet Q2 FY17 Q2 FY16
Cash & Equiv. ($mil)1051.7947.82
Total Assets ($mil)10487.7710348.44
Total Debt ($mil)7172.357061.32
Equity ($mil)2046.172021.01

Profitability Q2 FY17 Q2 FY16
Gross Profit Margin0.045.64
EBITDA Margin0.027.19
Operating Margin0.024.46
Sales Turnover0.540.59
Return on Assets5.786.89
Return on Equity29.6335.3
Debt Q2 FY17 Q2 FY16
Current Ratio1.271.73
Interest Expense0.049.99
Interest Coverage0.09.11

Share Data Q2 FY17 Q2 FY16
Shares outstanding (mil)175.04178.8
Div / share0.370.35
Book value / share11.6911.3
Institutional Own % n/a n/a
Avg Daily Volume2505158.02187392.0


BUY. The current P/E ratio indicates a premium compared to an average of 11.17 for the Automobiles industry and a significant discount compared to the S&P 500 average of 24.54. For additional comparison, its price-to-book ratio of 4.19 indicates a premium versus the S&P 500 average of 3.06 and a premium versus the industry average of 3.70. The current price-to-sales ratio is well below the S&P 500 average, but above the industry average. Upon assessment of these and other key valuation criteria, HARLEY-DAVIDSON INC proves to trade at a premium to investment alternatives within the industry.

1 2 3 4 5
premium   discount
  Price/Cash Flow
1 2 3 4 5
premium   discount
HOG 14.23 Peers 11.17   HOG 6.35 Peers 62.26

Premium. A higher P/E ratio than its peers can signify a more expensive stock or higher growth expectations.

HOG is trading at a significant premium to its peers.


Discount. The P/CF ratio, a stock’s price divided by the company's cash flow from operations, is useful for comparing companies with different capital requirements or financing structures.

HOG is trading at a significant discount to its peers.

1 2 3 4 5
premium   discount
  Price to
1 2 3 4 5
premium   discount
HOG 11.97 Peers 10.26   HOG NM Peers 5.51

Premium. A higher price-to-projected earnings ratio than its peers can signify a more expensive stock or higher future growth expectations.

HOG is trading at a significant premium to its peers.


Neutral. The PEG ratio is the stock’s P/E divided by the consensus estimate of long-term earnings growth. Faster growth can justify higher price multiples.

HOG's negative PEG ratio makes this valuation measure meaningless.

1 2 3 4 5
premium   discount
  Earnings Growth
1 2 3 4 5
lower   higher
HOG 4.19 Peers 3.70   HOG -9.95 Peers 10.21

Premium. A higher price-to-book ratio makes a stock less attractive to investors seeking stocks with lower market values per dollar of equity on the balance sheet.

HOG is trading at a premium to its peers.


Lower. Elevated earnings growth rates can lead to capital appreciation and justify higher price-to-earnings ratios.

However, HOG is expected to significantly trail its peers on the basis of its earnings growth rate.

1 2 3 4 5
premium   discount
  Sales Growth
1 2 3 4 5
premium   discount
HOG 1.52 Peers 1.44   HOG -7.48 Peers 12.54

Average. In the absence of P/E and P/B multiples, the price-to-sales ratio can display the value investors are placing on each dollar of sales.

HOG is trading at a valuation on par with its industry on this measurement.


Lower. A sales growth rate that trails the industry implies that a company is losing market share.

HOG significantly trails its peers on the basis of sales growth



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