Apple Inc (AAPL)

109.87
0.38 0.35
NASDAQ : Consumer Goods
Prev Close 109.49
Open 109.20
Day Low/High 108.85 / 110.09
52 Wk Low/High 89.47 / 125.74
Volume 17.89M
Avg Volume 38.11M
Exchange NASDAQ
Shares Outstanding 5.33B
Market Cap 589.33B
EPS 8.30
P/E Ratio 13.30
Div & Yield 2.28 (2.10%)

Latest News

Why Apple Can't Compete More Effectively With Google in Maps and Services

Why Apple Can't Compete More Effectively With Google in Maps and Services

While Apple is investing heavily in cloud services, Google's data and AI expertise still give it an edge in many cases. And partnering with Android's owner is a non-starter.

Why Apple Should Buy Pandora but Won't: More Squawk From Jim Cramer

Why Apple Should Buy Pandora but Won't: More Squawk From Jim Cramer

Pandora is reportedly open to selling itself again. Imagine what buying it would do for Apple's stock, Jim Cramer tells CNBC.

Apple Faces a Catch-22 in its Maps and Cloud Battle with Google

Apple Faces a Catch-22 in its Maps and Cloud Battle with Google

While Apple is investing heavily in cloud services, Google's data and AI expertise still give it an edge in many cases. And partnering with Android's owner is a non-starter.

Pandora Stock Soars as Company Reportedly Is Looking for a Buyer

Pandora Stock Soars as Company Reportedly Is Looking for a Buyer

The music streamer is open to being sold, according to CNBC, and SiriusXM, which previously tried to buy Pandora, could be one of its suitors.

Japan Display Branching Out From Apple; Will Other Suppliers Follow Suit?

Japan Display Branching Out From Apple; Will Other Suppliers Follow Suit?

Mobile-device screen maker Japan Display is working to rely less on Apple.

After Losing China to Alibaba, Amazon Taking No Prisoners in India

After Losing China to Alibaba, Amazon Taking No Prisoners in India

Morgan Stanley slashes the valuation of its holding in India's leading local e-commerce player Flipkart to $5.54 billion as opposed to $15.5 billion at its peak.

Suppliers Try to Wean Themselves Away From Apple

Suppliers Try to Wean Themselves Away From Apple

Mobile-device screen maker Japan Display is scrambling to branch out into non-mobile businesses.

Apple Supplier Imagination Expected to Report 17% Sales Decline

Apple Supplier Imagination Expected to Report 17% Sales Decline

Analysts attribute its weakness to subdued growth at Apple and loss of businesses at Intel, Mediatek.

Nokia's Making Cell Phones and Tablets? -- Tech Roundup

Nokia's Making Cell Phones and Tablets? -- Tech Roundup

Nokia is licensing its name to HMD Global, which will sell cell phones and eventually smartphones and tablets as it looks to claw back market share with the Nokia name.

The Fitbit-Pebble Deal Puts an Exclamation Mark on an Ugly Year for Wearables

The Fitbit-Pebble Deal Puts an Exclamation Mark on an Ugly Year for Wearables

Fitbit is reportedly buying rival Pebble for a fraction of what Pebble was offered in 2015. The deal shows how both consumer and investor enthusiasm for wearables has cooled markedly.

Why the Outlook for Wearable Technology Is More Positive Than You Think

Why the Outlook for Wearable Technology Is More Positive Than You Think

The outlook on the wearable technology space is not all doom and gloom.

Controlling User Experience Key to AT&T-Time Warner Deal

Controlling User Experience Key to AT&T-Time Warner Deal

John Martin, CEO of Time Warner's Turner unit, at a Recode event Wednesday offered some of the thinking that went into the media company's October decision to sell to AT&T.

iHeartMedia Enters Competitive Streaming Arena

iHeartMedia Enters Competitive Streaming Arena

The mass media company will face giants such as Apple, Amazon and Alphabet as it launches its own on-demand music streaming service.

Trump-Carrier Agreement Leapfrogs Policy Fixes, Sets Worrying Precedent

Trump-Carrier Agreement Leapfrogs Policy Fixes, Sets Worrying Precedent

Donald Trump scored a victory with Carrier this week, but the president-elect's Whack-a-Mole approach to corporate America may not be sustainable or wise once he's in the White House.

Fitbit to Buy Smartwatch Maker Pebble

Fitbit to Buy Smartwatch Maker Pebble

Pebble reportedly will sell for $34 million to $40 million, significantly less than its founder hoped for.

Oil Prices Keep Rising on OPEC Deal; Bluebird, Celgene T-Cell Therapy Sees Success

Oil Prices Keep Rising on OPEC Deal; Bluebird, Celgene T-Cell Therapy Sees Success

Oil prices continued their upward climb Thursday, buoyed by Wednesday's landmark OPEC agreement.

Did Google's Pixel Beat Apple's iPhone? -- Tech Roundup

Did Google's Pixel Beat Apple's iPhone? -- Tech Roundup

Google's Pixel device crushed the iPhone on activation rates between Black Friday and Cyber Monday.

Apple iPhone 6 Plus Reportedly Catches Fire

Apple iPhone 6 Plus Reportedly Catches Fire

The incident would not be the first report of an iPhone suffering the same fate as Samsung's notorious Galaxy Note 7.

Trading Options: What Is a Covered Call?

Trading Options: What Is a Covered Call?

Retail investors can use covered calls to help hedge against times of volatility or help generate some income from a stock that doesn't normally pay any.

GoPro Stock Gains on Restructuring, Holiday Demand

GoPro Stock Gains on Restructuring, Holiday Demand

GoPro today announced a company-wide restructuring and Black Friday sales figures.

Trading Options: What Is an Iron Condor?

Trading Options: What Is an Iron Condor?

Iron Condors can let you collect income from a position if it goes up or down, but in the end, stability is key.

DirecTV Now's Profitability Remains Murky as Reaction Is Mixed

DirecTV Now's Profitability Remains Murky as Reaction Is Mixed

The early grades are in, and AT&T's new multichannel steaming service is getting mixed marks.

Apple Turns (RED) With More Ways Than Ever To Join The Fight Against AIDS

Apple Turns (RED) With More Ways Than Ever To Join The Fight Against AIDS

In honor of World AIDS Day, AppleĀ® is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation.

Apple's Calendar Spam Alerts -- Tech Roundup

Apple's Calendar Spam Alerts -- Tech Roundup

Apple's iCloud service has allowed spammers a way to hit users' Calendar app, an annoyance that will hopefully be cleared up.

Amazon Is Reportedly Developing a New Echo Digital Assistant With a Touchscreen

Amazon Is Reportedly Developing a New Echo Digital Assistant With a Touchscreen

The e-commerce giant could be developing an Alexa-powered assistant that has a 7-inch touchscreen for certain types of interactions.

UBS Forecasts Near-Term Struggles for Apple (AAPL), Analysts React

UBS Forecasts Near-Term Struggles for Apple (AAPL), Analysts React

Analysts on CNBC's 'Halftime Report' reacted to UBS managing director Steve Milunovich forecasting near-term struggles for Apple (AAPL).

Apple Needs a New Product, Not Just an Updated iPhone

Apple Needs a New Product, Not Just an Updated iPhone

Apple's iPhone 8, expected next year, already sounds disappointing to some critics.

Holiday Shopping 2016: Who Are Retail's Winners and Losers?

Holiday Shopping 2016: Who Are Retail's Winners and Losers?

This holiday season is poised to see a stronger bifurcation between retail's haves and have-nots. Here's how to invest in this trend.