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The social media giant is throwing its weight behind a technology that lets publishers make more money from ads and become less dependent on Google's DoubleClick unit.
Google faces some tough decisions as the boycott of its YouTube network by advertisers continues to grow.
Should AT&T, Comcast and Verizon play by the same rules as Google and Facebook -- and should those rules be tougher?
As long as consumers keep going to YouTube, Google's multi-billion dollar ad business shouldn't be affected by the recent push back from advertisers, according to a Pacific Crest analyst.
The Alphabet unit can't just 'put a band aid' on advertisers' concerns, lest it risk damaging its second-largest source of advertising revenue growth.
YouTube has the resources and tools to deal with its extremist content problem. And top brands have big incentives to keep spending on the site.
While it's tempting for consumers to spend their tax refund, investing their tax dollars in an IRA or stocks now can generate a substantial amount of savings.
Both Verizon Communications and AT&T stated Wednesday that each would suspend digital ads on YouTube.
Britain is the second largest market for Google, generating $7.8 billion primarily from advertising in 2016.
These four blue chips look primed to lead the S&P higher this spring.
These four blue chips look primed to lead the S&P 500 higher this spring.
Morgan Stanley reiterated their 'overweight' rating on Alphabet.
The GOP is scrambling for votes on Obamacare Repeal.
Advertisers are angry over their ads appearing ahead of questionable content like terrorist videos.
Snap has cut production deals with just about every media company in the country. Its latest deal with MGM underscores its eagerness to spend money to attract mobile advertising.
Armstrong is reportedly among several executives being considered to help CEO Travis Kalanick manage the company.
The competitive telecom space is home to some great income opportunities.
The companies are benefiting from several post-election trends, including expected deregulation and an increase in M&A activity.
It's amazing anyone still subscribes to cable TV given the plethora of lower-priced choices and the ability to curate a video selection that fits personal tastes.
Regulatory documents reveal Verizon Chairman and CEO McAdam initially pushed for a $925 million discount before agreeing to a $350 million price cut. Plus, who's replacing Marissa Mayer.
Twitter should embrace the novel idea of becoming a non-profit, for whether or not it knows it--it already is a non-profit.
Former Hulu CEO Jason Kilar is under consideration to become the next CEO of Sony Pictures Entertainment.
The common stock likely won't see a dividend, but this stock should.