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The new ad offering, Audience Direct, will welcome publishers to list video ad inventory for sale from across their properties and to specify pricing.
The tech giants and others are all expanding their original content efforts, but not all of them are going to pan out.
Sinclair Broadcasting, known for its conservative politics, plans to acquire the WGN owner in a cash-and-stock transaction worth $43.50 per share, or $6.6 billion including debt.
Facebook, Twitter, YouTube and others are expanding their original content efforts.
JPMorgan upgraded the stock to 'overweight' following its earnings release.
Media stocks were mostly rising on Friday, putting a brave face on a sector that was battered this week amid concerns that pay-TV subscribers and advertisers are moving online faster.
Here are Friday's top research calls, including downgrades for Akamai and Estee Lauder, and upgrades for Hess and Ferrari.
Media stocks were falling for a second day as Viacom and AMC Networks reported ad-sale declines a day after Time Warner did the same.
Shares in AMC Networks, Viacom and others were falling Wednesday following a report that pay-TV subscriber losses in the first quarter were the 'worst ever.'
Hulu, a joint venture between some of the country's largest media conglomerates, unveils an online pay-TV service aimed at attracting consumers who have passed on pay-TV.
Next generation food media company bolsters SNI's rapidly growing digital business
Scripps Networks wants to engage a younger audience.
Giada De Laurentiis and Bobby Flay Return as Mentors/Judges for New Season Premiering Sunday, June 4th at 9pm ET/PT
Amy Listerman replaces Mark Kranz who retired following the retirement of former Fox News chief Roger Ailes.
AMC Networks says that by owning more of its programming, the comparatively small cable TV network owner can remain independent.