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Civis Analytics will continue to use comScore viewership data to help its clients improve TV ad modeling and targeting capabilities
comScore's digital desktop/laptop audience measurement service continues to meet the highest industry standard of quality
comScore's massive and passive television measurement services now report from nearly one in every four U.S. TV households, more than a 40 percent increase
New Offering Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers
Local broadcasting group grows use of comScore's local measurement service and Advanced Audience segmentations
Turner leverages comScore's Advanced Audiences™ to help advertisers better target relevant consumers
comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV
TheStreet recounts the successes and failures of the biggest names in the activism game.
62 Percent of Regional/Local Agency Clients Utilize comScore Exclusively for Local TV Planning & Buying
comScore's Senior Vice President to Present "comScore's State of Digital" Report
Latest MRC Approval Gives comScore SIVT Accreditation Across All Key Digital Media Touchpoints
comScore's Television and Digital Measurement Will Help Agency Create New Targeting Products
The recent success of "Girls Trip" highlights a larger trend in Hollywood.
Holzer & Holzer, LLC is investigating whether comScore, Inc.'s ("comScore") (NASDAQ: SCOR) Board of Directors is fulfilling its fiduciary duties to shareholders.
The activist fund's Delaware lawsuit suggests that a director-election fight will be next.
Netflix, Amazon and Hulu all have upcoming shows that should boost their subscriber base.
Movies like 'Aladdin,' 'The Lion King,' 'Dumbo' and a host of others are being remade, as Disney looks to generate new hit movies. Here are 11 upcoming remakes.
The Sony-Marvel team up looks to be the third straight superhero film to open with $100 million+ this summer.
NBCUniversal acquired DreamWorks Animation for a hefty $3.8 billion, but with that studio as well as Illumination Entertainment in its arsenal, the media conglomerate is poised to dominate.
Do Netflix original films have anything to do with the company's huge subscriber numbers?
While superhero-sized grosses shouldn't be expected for the 'Dark Universe," this new franchise could still turn a tidy profit for Universal and Comcast'
The first female superhero tentpole will save damsel-in-distress Warner Bros. from its own mess and may give the industry a shot in the arm.
The traditional rules for when to release movies don't seem to apply as much anymore.
Gabelli & Company will host its 9th Annual Entertainment Conference on June 8, 2017 in New York City with a focus on movies, sports, and content.
comScore announced key campaign delivery metrics for Twitter ads will be available in its flagship campaign measurement offering.
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