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The storied motorcycle maker's new CEO is making a big push to appeal to new customers amid widespread discounting in the industry that has hurt sales.
At some point, maybe this one, more aggressive Southeast Asian contenders Vietnam and the Philippines will do more than shout back at China. They'll go on a weapons buying binge.
“I don’t see there being a land war or anything like that, but you’re going to have squabbles in the sea.” -Ralf Matthaes, Ho Chi Minh City business consultancy In-Focus.