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Gaming company 888 Holdings burst back into the auction for Bwin.party Digital Entertainment to secure a deal for its Gibraltar rival that values its stock at £898.3 million ($1.4 billion).
The company came closer to concluding a nine-month sale process by announcing the start of talks with GVC Holdings about a stock-and cash offer worth about £906.5 million ($1.4 billion).
Zynga should move quickly to further monetize its free money poker base before users leave to play on other sites.
Shares of Amaya Gaming Group (AMYGF) are up over 40% as the Canadian gambling equipment maker is buying the owner of PokerStars, the world's largest online poker site, for $4.9 billion, as PokerStars attempts to re-enter the U.S.