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STRONG Technical Services Announces Partnership With INDY Cinema Group To Provide Managed Services In Europe

CHARLOTTE, N.C.

CHARLOTTE, N.C., Dec. 02, 2020 (GLOBE NEWSWIRE) -- STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services announces a partnership with INDY Cinema Group ("INDY") to provide managed services in Europe. STRONG Technical Services ("STS") will offer INDY customers a complete managed service offering including 24x7x365 support, STRONG Management System access, field service dispatch, equipment discounts, and STRONG MDI screens. The STRONG Management System includes equipment monitoring, digital signage, remote access, and reporting.

"Over the past few years STS and INDY have partnered to provide managed services to independent cinemas in the United States," said Blake Titman, Vice President and General Manager at STS. "It is a natural fit to offer our managed services in Europe where INDY is headquartered. Our engineering and support team has many of years of experience in the cinema industry and are unmatched when combined with our integrated technology and product solutions."

Ian Brown, CEO and Founder of INDY, stated, "INDY has been offering services to the independent cinema market for over ten years now. Offering STS's services was an obvious addition to the range of service we offer. Not only does STS meet our service delivery expectations but, just as importantly, their team shares a client-focused philosophy that aligns with ours. We are both committed to the independent cinema market and understand the unique challenges in our industry."

Those wishing to obtain more information regarding the full range of products and services offered by STS are invited to contact management directly, either by phone at (800) 722-4445 or by email at sales@strong-tech.com. About STRONG Technical Services

STRONG Technical Services, Inc. ( www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment sales, engineering, and service provider located in Omaha, NE. The company, with its nationwide service and engineering team, designs, integrates, and installs technology solutions for a broad range of applications including audio, projection, and signage applications with comprehensive managed service offerings to ensure solution uptime and availability.

About Ballantyne Strong, Inc.

Ballantyne Strong, Inc. ( www.ballantynestrong.com) and its subsidiaries engage in diverse business activities including the design, integration and installation of technology solutions for a broad range of applications; development and delivery of out-of-home messaging, advertising and communications; manufacturing of projection screens; and providing managed services including monitoring of networked equipment. The Company focuses on serving the entertainment and retail markets.

About INDY

INDY Cinema Group offers a range of services tailor made for independent cinemas. INDY brings all the resources of the big chains to locally owned cinemas. INDY helps support independent cinemas in the United States, United Kingdom, Australia, and New Zealand by reducing cost and increase ticket sales - all while preserving each cinema's unique character and individuality.

Forward-Looking Statements

This press release may include forward-looking statements, such as our expectations regarding future sales, the impact, length and severity of the COVID-19 pandemic, and the adequacy of the actions taken in response to the pandemic, which involve a number of risks and uncertainties, including but not limited to those discussed in the "Risk Factors" section contained in Item 1A in Ballantyne Strong, Inc.'s Annual Report on Form 10-K for the year ended December 31, 2019, Part II, Item 1A of the Company's Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2020 and the Company's subsequent filings with the Securities and Exchange Commission, and the following risks and uncertainties: the negative impact that the COVID-19 pandemic has already had, and may continue to have, on the Company's business and financial condition, the Company's ability to maintain and expand its revenue streams to compensate for the lower demand for the Company's digital cinema products and installation services, potential interruptions of supplier relationships or higher prices charged by suppliers, the Company's ability to successfully compete and introduce enhancements and new features that achieve market acceptance and that keep pace with technological developments, the Company's ability to successfully execute its capital allocation strategy, the Company's ability to maintain its brand and reputation and retain or replace its significant customers, challenges associated with the Company's long sales cycles, the impact of a challenging global economic environment or a downturn in the markets (such as the current economic disruption and market volatility generated by the ongoing COVID-19 pandemic), economic and political risks of selling products in foreign countries (including tariffs), risks of non-compliance with U.S. and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts, cybersecurity risks and risks of damage and interruptions of information technology systems, the Company's ability to retain key members of management and successfully integrate new executives, the Company's ability to complete acquisitions, strategic investments, entry into new lines of business, divestitures, mergers or other transactions on acceptable terms or at all, the Company's ability to utilize or assert its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic), the adequacy of insurance, the impact of having a controlling stockholder and vulnerability to fluctuation in the Company's stock price. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. Many of the risks listed above have been, and may further be, exacerbated by the COVID-19 pandemic, its impact on the cinema and entertainment industry, and the worsening economic environment. Actual results could differ materially from those anticipated in the forward-looking statements and from historical results, due to the risks and uncertainties described herein, as well as others not now anticipated. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

STRONG Technical Services ContactBlake TitmanStrong Technical Services, Inc.Vice President - General Manager(800) 722-4445 blake.titman@strong-tech.com

Ballantyne Strong ContactMark RobersonBallantyne Strong, Inc.Chief Executive Officer(704) 994-8279 IR@btn-inc.com

Investor Relations ContactJohn Nesbett/Jennifer BelodeauIMS Investor Relations(203) 972-9200 jnesbett@institutionalms.com