Laliga North America And Verizon Create First-Of-Its-Kind Gaming Platform

Amateur FIFA Gaming Program Aims to Build Community of LaLiga Fans Across the US
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NEW YORK, May 5, 2021 /PRNewswire/ -- LaLiga North America and Verizon announced today that it will launch an always-on gaming platform for amateur gamers, featuring the EA Sports FIFA video game. The free online program called, LaLiga All-Star Gaming Challenge presented by Verizon, will be operated by Boom.TV and runs from May 1 through November 30. Verizon customers will receive exclusive plus-up experiences by joining the program.

The gaming program is a first-of-its-kind for amateur gamers of all levels to gain experience, meet their idols, and improve their FIFA skills. It will be hosted by Olympian and former Colombia Women's National Team Player Melissa Ortiz, media personality Mando Fresko, and FIFA streamer RatedHugo.

The program will be available for participants across the country with showcases in Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Antonio, and San Diego. Each region will feature a team captain—either a LaLiga player, LaLiga Ambassador or gaming influencer—who will engage with participants through meet-and-greet and masterclass gaming tutorials. Participants will be assigned to compete in the nearest regions.

Former FC Barcelona and Altético Madrid player and LaLiga Ambassador Luis Garcia is the captain of the San Diego region, which begins its programming today. Other captains include FC Barcelona and U.S. Men's National Team player Sergiño Dest, and Mexico National Team players Diego Lainez (Real Betis) and Hector Herrera (Atlético Madrid). More captains will be announced in the coming weeks.

Winners will be selected through participation and engagement meaning players don't necessarily have to be the best to win. Eight participants will have the opportunity to win an all-expenses paid trip to Spain for an immersive gaming and LaLiga experience for them and a guest.

"LaLiga North America and Verizon are harnessing the power of gaming to build a community of fans from all over the country who share a common love of FIFA," said Patrick Lowe, Head of Partnerships for LaLiga North America. "From California to Texas, Florida and New York, LaLiga fans will be connected in new ways, all with the chance for the ultimate prize: a free trip to experience LaLiga with a friend in Spain."

About LaLiga North AmericaLaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league's growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

About VerizonVerizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world's leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers' demand for mobility, reliable network connectivity, security and control.   

CONTACT: Sabrina Carrozza, Sabrina@sabrinalcpcomms.com

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SOURCE LaLiga North America