DUBLIN, Aug. 12, 2021 /PRNewswire/ -- The "Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.
The global mobile value-added services market exhibited strong growth during 2015-2020. Looking forward, the publisher expects the market to grow at a CAGR of 13.7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further.
Competitive Landscape:The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc. Key Questions Answered in This Report:
- How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global mobile value-added services (MVAS) market?
- What is the breakup of the market based on the solution?
- What is the breakup of the market based on the device type?
- What is the breakup of the market based on the end-user?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
- What is the degree of competition in the industry?
Key Topics Covered: 1 Preface 2 Scope and Methodology 3 Executive Summary 4 Introduction4.1 Overview4.2 Key Industry Trends 5 Global Mobile Value-Added Services (MVAS) Market5.1 Market Overview5.2 Market Performance5.3 Impact of COVID-195.4 Market Forecast 6 Market Breakup by Solution6.1 Short Messaging Service (SMS)6.1.1 Market Trends6.1.2 Market Forecast6.2 Multimedia Messaging Service (MMS)6.2.1 Market Trends6.2.2 Market Forecast6.3 Location Based Services6.3.1 Market Trends6.3.2 Market Forecast6.4 Mobile Email & IM6.4.1 Market Trends6.4.2 Market Forecast6.5 Mobile Money6.5.1 Market Trends6.5.2 Market Forecast6.6 Mobile Advertising6.6.1 Market Trends6.6.2 Market Forecast6.7 Mobile Infotainment6.7.1 Market Trends6.7.2 Market Forecast6.8 Others6.8.1 Market Trends6.8.2 Market Forecast 7 Market Breakup by Device Type7.1 Mobile Phone7.1.1 Market Trends7.1.2 Market Forecast7.2 Tablet PC7.2.1 Market Trends7.2.2 Market Forecast7.3 Laptop/Data-Card7.3.1 Market Trends7.3.2 Market Forecast7.4 Others7.4.1 Market Trends7.4.2 Market Forecast 8 Market Breakup by End-User8.1 SMBs8.1.1 Market Trends8.1.2 Market Forecast8.2 Enterprises8.2.1 Market Trends8.2.2 Market Forecast 9 Market Breakup by Vertical9.1 BFSI9.1.1 Market Trends9.1.2 Market Forecast9.2 Media and Entertainment9.2.1 Market Trends9.2.2 Market Forecast9.3 Healthcare9.3.1 Market Trends9.3.2 Market Forecast9.4 Education9.4.1 Market Trends9.4.2 Market Forecast9.5 Retail9.5.1 Market Trends9.5.2 Market Forecast9.6 Government9.6.1 Market Trends9.6.2 Market Forecast9.7 Telecom & IT9.7.1 Market Trends9.7.2 Market Forecast9.8 Others9.8.1 Market Trends9.8.2 Market Forecast 10 Market Breakup by Region10.1 North America10.1.1 United States10.1.1.1 Market Trends10.1.1.2 Market Forecast10.1.2 Canada10.1.2.1 Market Trends10.1.2.2 Market Forecast10.2 Asia Pacific10.2.1 China10.2.1.1 Market Trends10.2.1.2 Market Forecast10.2.2 Japan10.2.2.1 Market Trends10.2.2.2 Market Forecast10.2.3 India10.2.3.1 Market Trends10.2.3.2 Market Forecast10.2.4 South Korea10.2.4.1 Market Trends10.2.4.2 Market Forecast10.2.5 Australia10.2.5.1 Market Trends10.2.5.2 Market Forecast10.2.6 Indonesia10.2.6.1 Market Trends10.2.6.2 Market Forecast10.2.7 Others10.2.7.1 Market Trends10.2.7.2 Market Forecast10.3 Europe10.3.1 Germany10.3.1.1 Market Trends10.3.1.2 Market Forecast10.3.2 France10.3.2.1 Market Trends10.3.2.2 Market Forecast10.3.3 United Kingdom10.3.3.1 Market Trends10.3.3.2 Market Forecast10.3.4 Italy10.3.4.1 Market Trends10.3.4.2 Market Forecast10.3.5 Spain10.3.5.1 Market Trends10.3.5.2 Market Forecast10.3.6 Russia10.3.6.1 Market Trends10.3.6.2 Market Forecast10.3.7 Others10.3.7.1 Market Trends10.3.7.2 Market Forecast10.4 Latin America10.4.1 Brazil10.4.1.1 Market Trends10.4.1.2 Market Forecast10.4.2 Mexico10.4.2.1 Market Trends10.4.2.2 Market Forecast10.4.3 Others10.4.3.1 Market Trends10.4.3.2 Market Forecast10.5 Middle East and Africa10.5.1 Market Trends10.5.2 Market Breakup by Country10.5.3 Market Forecast 11 SWOT Analysis11.1 Overview11.2 Strengths11.3 Weaknesses11.4 Opportunities11.5 Threats 12 Value Chain Analysis 13 Porters Five Forces Analysis13.1 Overview13.2 Bargaining Power of Buyers13.3 Bargaining Power of Suppliers13.4 Degree of Competition13.5 Threat of New Entrants13.6 Threat of Substitutes 14 Price Indicators 15 Competitive Landscape15.1 Market Structure15.2 Key Players15.3 Profiles of Key Players15.3.1 AT&T220.127.116.11 Company Overview18.104.22.168 Product Portfolio22.214.171.124 Financials126.96.36.199 SWOT Analysis15.3.2 Alphabet Inc.188.8.131.52 Company Overview184.108.40.206 Product Portfolio220.127.116.11 Financials18.104.22.168 SWOT Analysis15.3.3 Amazon.com Inc.22.214.171.124 Company Overview126.96.36.199 Product Portfolio188.8.131.52 Financials184.108.40.206 SWOT Analysis15.3.4 Apple Inc.220.127.116.11 Company Overview18.104.22.168 Product Portfolio22.214.171.124 Financials126.96.36.199 SWOT Analysis15.3.5 Baidu Inc.188.8.131.52 Company Overview184.108.40.206 Product Portfolio220.127.116.11 Financials18.104.22.168 SWOT Analysis15.3.6 Comverse Technology Inc.22.214.171.124 Company Overview126.96.36.199 Product Portfolio15.3.7 Gaana.com188.8.131.52 Company Overview184.108.40.206 Product Portfolio15.3.8 Gemalto220.127.116.11 Company Overview18.104.22.168 Product Portfolio15.3.9 Google LLC22.214.171.124 Company Overview126.96.36.199 Product Portfolio188.8.131.52 SWOT Analysis 15.3.10 InMobi184.108.40.206 Company Overview220.127.116.11 Product Portfolio 15.3.11 Kongzhong Corp18.104.22.168 Company Overview22.214.171.124 Product Portfolio 15.3.12 Mahindra Comviva126.96.36.199 Company Overview188.8.131.52 Product Portfolio 15.3.13 Mobily184.108.40.206 Company Overview220.127.116.11 Product Portfolio 15.3.14 One97 Communications Ltd.18.104.22.168 Company Overview22.214.171.124 Product Portfolio 15.3.15 OnMobile126.96.36.199 Company Overview188.8.131.52 Product Portfolio184.108.40.206 Financials 15.3.16 Vodafone Group Plc220.127.116.11 Company Overview18.104.22.168 Product Portfolio22.214.171.124 Financials126.96.36.199 SWOT Analysis
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