Five New Towns Named Finalists For Chance At $500,000 Makeover From Deluxe On Small Business Revolution Season 5

The chance to win a $500,000 makeover for its small business is alive and well for five small towns today after Deluxe announced the communities in the running to win Season 5 of the Small Business Revolution.
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The chance to win a $500,000 makeover for its small business is alive and well for five small towns today after Deluxe announced the communities in the running to win Season 5 of the Small Business Revolution. Beginning today, the public will have one week to vote for their favorite town to be featured on the reality show, streaming on, Hulu and Prime Video.

Since the show debuted in 2016, Deluxe, a Trusted Business Technology? company, has received more than 36,000 nominations from small towns across the country. In November 2019, the company announced 10 finalist communities vying for the chance to win this year's contest. After visiting each of the towns, Deluxe narrowed the list to five communities that range from New York to Oregon.

Small business owners in the winning town will receive marketing support and business advice from a team of Deluxe small-business marketing professionals, including Chief Brand & Content Officer and co-host of the show, Amanda Brinkman. Joining Brinkman as co-host for the third year is television personality and renovation icon Ty Pennington, who brings his infectious personality and eye for aesthetic changes to the show.

"As we enter our fifth season, it's remarkable that we are still receiving such amazing, compelling nominations," Brinkman said. "Deluxe takes so much pride in being able to help the businesses in these small towns and showcase the true grit and determination it takes to be an entrepreneur. Any one of the top 10 towns could have made it to our final five this year, but, unfortunately, we had to make some difficult decisions. We are thrilled with this list and can't wait to find out where the public is sending us this year!"

The finalists for Season 5 are:

  • Fredonia, NY
  • Spearfish, SD
  • Livingston, MT
  • Benicia, CA
  • The Dalles, OR

From Jan. 14-21, members of the public can visit to learn about each town and vote for their favorite community. Once the winner is chosen, Brinkman, Pennington and the Deluxe Small Business Marketing Team will head to the winning town to provide marketing counsel and other assistance to selected business owners. The town's story will be told in Season 5 of Small Business Revolution, which will air in the fall 2020.

"I've worked on a lot of makeover projects in my career, but few have the breadth and scope of what Deluxe is doing with these businesses. We are really helping revitalize an entire community and that is a powerful thing to be part of. I can't wait to get back to work in a new town," Pennington said.

"At Deluxe, we champion businesses so communities can thrive. The Small Business Revolution really emphasizes that focus and how our products and services help businesses, both big and small, grow and operate more efficiently," explained Deluxe President and CEO Barry McCarthy.

To date, Small Business Revolution has helped revitalize four communities: Wabash, Indiana; Bristol Borough, Pennsylvania; Alton, Illinois; and Searcy, Arkansas. The first four seasons of the show can be seen at

About Deluxe CorporationDeluxe is a Trusted Business Technology? company for enterprises, small businesses and financial institutions offering a range of solutions to help customers manage and grow their businesses. Approximately 4.8 million small business customers access a wide range of products and services from Deluxe, including incorporation services, logo design, website development and hosting, email marketing, social media, search engine optimization and payroll services, along with customized checks and forms. For our approximately 4,600 financial institution customers, Deluxe offers industry-leading programs in data analytics, customer acquisition and treasury management solutions, fraud prevention and profitability solutions, as well as checks. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at <a xmlns="" href=";;esheet=52157700&amp;newsitemid=20200114005120&amp;lan=en-US&amp;;index=4&amp;md5=5faab44d74c1b9bf798da7ceb122f8c4" target="_new" rel="nofollow"></a>, <a xmlns="" href=";;esheet=52157700&amp;newsitemid=20200114005120&amp;lan=en-US&amp;;index=5&amp;md5=9958c89ba1362c6f686c409ca09f8ed4" target="_new" rel="nofollow"></a> or <a xmlns="" href=";;esheet=52157700&amp;newsitemid=20200114005120&amp;lan=en-US&amp;;index=6&amp;md5=9cba377e1ca5353f795c4ad25855ffa5" target="_new" rel="nofollow"></a>.

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