Fabletics Announces First-Ever, Limited-Edition Mother-Daughter Capsule

100% of net profits from our children's clothing will provide meals to kids, pledging a minimum donation of $25,000 to Blessings in a Backpack's COVID-19 program.
Author:
Publish date:

LOS ANGELES, April 27, 2020 /PRNewswire/ -- Fabletics is thrilled to announce the launch of the brand's first-ever matching mother-daughter activewear collection—designed to celebrate and inspire women of all ages. Launching just in time for Mother's Day, proceeds from the capsule will support children who have been impacted by COVID-19.

Envisioned by the brand's Chief Performance Officer, Ginger Ressler, and inspired by her daughter Gia, the capsule was designed to uplift, motivate, and inspire - to remind us that girls can do everything. "Since the beginning, I wanted to design a coordinated collection for Fabletics," Ginger says, "and I love how much joy this collection sparks, which is more important now than ever."

Available for toddlers, children, and adults, this three-outfit capsule sparks creativity and fun with bright colors and playful details. The brand's best-selling Poppy print is reintroduced in the famous Mila pocket shorts for the first time, while Ginger and Gia's favorite tanks offer uplifting graphic messages. "The capsule conveys values I'm committed to passing down to Gia," Ginger says. "I want her to follow her dreams, while making the world a better place."

Fabletics is pleased to announce that 100% of net profits from our children's clothing will provide meals to kids. A minimum donation of $25,000 will go to Blessings in a Backpack's COVID-19 program from 4/27 to 5/31. As a nonprofit organization that provides food to elementary school children across America who might otherwise go hungry on weekends, Blessings in a Backpack's COVID-19 fund helps children who rely on school lunches to safely access food during school closures.

Offered in children's sizes 2T-XL and women's sizes XXS-4X, the limited-edition mother-daughter collection will be available on fabletics.com starting April 27, 2020.

About FableticsFabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Kate Hudson in 2013, the brand combines fitness and fashion to make women feel confident at—and beyond—the gym, by offering premium quality activewear at an incredibly accessible price point. Fabletics brings new monthly collections—in sizing ranging from XXS-4X—to a loyal community of over 2 million members across ten countries, including the US, Australia, Canada, Germany, Spain, France, UK, Netherlands, Sweden and Denmark. See (and shop) the full selection of activewear, accessories, shoes and more at  Fabletics.com  and 45 retail locations across the US. Note: Fabletics retail locations remain temporarily closed to support the efforts to contain COVID-19, but our retail team continues to be paid throughout the closure.

For general information on Fabletics, please visit the  TechStyle website .  Visit Fabletics Blog to experience the brand's  editorial content site .

View original content to download multimedia: http://www.prnewswire.com/news-releases/fabletics-announces-first-ever-limited-edition-mother-daughter-capsule-301047593.html

SOURCE Fabletics