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"Santa Ain't Comin' To Town, They're Already Here..." View The VIBE's December Digital Cover, Features Instagram Sensation, Sarah Nicole Landry, Talking Holiday Parenthood Pressures

TORONTO, Dec. 6, 2021 /CNW/ - View the VIBE's December digital cover star, Sarah Nicole Landry, aka.

TORONTO, Dec. 6, 2021 /CNW/ - View the VIBE's December digital cover star, Sarah Nicole Landry, aka. @thebirdspapaya on Instagram. This month's feature, presented by Citizen Watch Canada and co-presented by Ozery Bakery , is a salute to the Real Santa Claus: Parents.

Sarah Nicole Landry  is a long-time digital creator on Instagram, her podcast, and a mother of four, divorcee, wife, and body confident woman. She's grown her community online to include like-minded women who share meaningful conversations.

Landry loves the whimsical and magical nature of the Holiday season. Surrounded by her signature pink Christmas, Landry brings the role of the modern Santa Clause to life, just like she does every year for her kids.

"[Parents] do a heck of a lot more than I ever realized. As a kid, you don't really think about how the gifts got wrapped or how the food makes it to the table. As an adult, you know all too well", said Sarah Nicole Landry when speaking about Holidays with her own kids.

This body confident, Mom extraordinaire talks about fostering her community to be a place of shared experience for those who need the support, including herself. To Landry, Self-love is so much more than simply feeling confident, it's about showing up for yourself every single day. 

"When we first started brainstorming about someone for our Holiday cover, I knew we needed to do something different," says Steven Branco, STAMINA Group Inc . creative director and founder. "Not your overdone holiday characters… And after seeing Sarah Nicole Landry's campaign with Bodacious wine, it came to me. We needed to honour the real St. Nicks out there (Moms/Parents), by sitting down with the Instagram sensation, creative powerhouse, body confident, Mom extraordinaire…aka @thebirdspapaya, to talk all about the magic, and pressures, of being a parent during the Holidays. Times have changed, and so has the narrative, and we are proud to be shining a light on it, front and centre, with Sarah at the helm."

For the full digital cover feature, please visit:

For the digital motion cover, please see our Instagram post:

Editor's Note:  Please see supporting editorial visuals here. Cover Photo Credit: Sarah Nicole Landry, @thebirdspapaya, styled and art directed by Steven Branco, shot by Nick Merzetti for View the VIBE's December Holiday Cover Story.

About View the VIBE:View the VIBE, partially owned and operated by STAMINA Group Inc., launched in 2010 by Nicki Laborie as Toronto's first video restaurant and spa guide, later evolving into a recognized digital Toronto-lifestyle authority, producing fun, edgy and informational editorial content. Establishing itself as a voice for restaurant reviews, trending stories, and excellent VIBE videos.

For more, visit or @ViewtheVIBE on Instagram--masthead also available at .

About STAMINA Group Inc.:STAMINA Group Inc. (STAMINA) is a privately owned media and communications company. Specializing in digital, STAMINA creates award winning digital-first content solutions that deliver unique brand experiences. Having supported, owned, operated or partnered with some of Canada's rising digital media brands including: View the VIBE, WanderEater Magazine , , , @ImagesofCanada , @StreetsofToronto and Haute Living Magazines. Led by award and contest winning creative and on-air lifestyle expert, Steven Branco ( @mr.stevenbranco ). Recently expanding the company with a new agency division, STAMINA Labs, offering client-direct full service digital marketing, branding and experiential solutions, backed by the same teams that support the digital media brands our clients and audiences know and love.

For more, visit or @Stamina.Group on Instagram.