We Do the Right Thing, Period: Uber Enters an Era of Transparency

Uber Technologies Inc. may not always have been dedicated to doing "the right thing, period," but it's taking on that new mantra thanks to CEO Dara Khosrowshahi. 

While Uber has had a problematic past - a CNN report from earlier this year found there have been more than 100 reports of sexual violence against Uber drivers - the company is working to right the wrongs now that founder and former CEO Travis Kalanick is no longer in the picture.

On Tuesday, May 15, Uber announced that it was ending its policy of mandatory arbitration from survivors of sexual violence at the hands of Uber drivers, riders or employees, which officially allows victims to publicly say #MeToo.

In a press release, Uber stated that it has begun to make "significant improvements to [its] safety processes." This includes adding features that "allows riders to share live trip information with up to five trusted contacts ... and [Uber is] rolling out a new emergency button in the app that can automatically communicate the car's location to a 911 center."

As Uber works toward correcting its past mistakes, the ride-sharing company said it was working on "self-reflection" and challenging "orthodoxies of the past."

As part of challenging the past, the company will allow victims to "settle their claims with Uber without a confidentiality provision that prevents them from speaking about the facts of the sexual assault or sexual harassment they suffered."

Uber isn't stopping there. It's committed to "publishing a safety transparency report that will include data on sexual assaults and other incidents that occur on the Uber platform," the company said.

"We believe transparency fosters accountability. But truthfully, this was a decision we struggled to make, in part because data on safety and sexual assaults is sparse and inconsistent. In fact, there is no data to reliably or accurately compare reports against Uber drivers versus taxi drivers or limo drivers, or Uber versus buses, subways, airplanes or trains. And when it comes to categorizing this data for public release, no uniform industry standard for reporting exists today," Uber said.

While Khosrowshahi is still settling into his new role as CEO, he's already proving that he's ready to move the company toward a path of transparency. 

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