A new group out of Silicon Valley is tossing its hat into the ring for Hillary Clinton and attempting to raise $100,000 to back her in the process.
Nerdz 4 Hillary, an initiative started by angel investor and entrepreneur Dave McClure, launched this week in support of the Democratic presidential nominee. Staying true to Silicon Valley form, the group has put a unique twist on its approach with Star Wars-inspired branding. Its website features a picture of Clinton as Princess Leia, and its mission is to "elect Hillary Clinton and defeat Emperor Palpatine (Donald Trump)."
"It's a good mission, it's fun, she deserves to win and he's an asshole," said McClure, who is known in the startup community for his outspoken style. "If I jump into a project, I want to make it fun for people."
McClure is at the helm of 500 Startups, an early-stage venture fund and seed accelerator based in Mountain View, California he founded alongside Christine Tsai in 2010. He announced the project this week in a blog post.
He is joined on the initiative by Eric Ries, author of The Lean Startup, Harper Reed, director of software development at PayPal (PYPL) - Get Report , and Mary Grove, director of Alphabet's (GOOGL) - Get Report Google for Entrepreneurs. Shelly Porges, founder of Entrepreneurs for Hillary and former adviser to Clinton at the State Department, has also signed on.
"The recent polls looked like they were getting a little closer than we were comfortable with, and I wanted to try to get people off their asses and make a difference, and not make that too hard for them and hopefully crack a smile at the same time," said McClure.
Nerdz 4 Hillary has set out to raise $100,000, which will go directly to the Clinton campaign (the group's website's donation link redirects to Clinton's page). It hopes to get $50,000 from a "few notable tech entrepreneurs/investors" and another $50,000 from "500 nerds." It raised over $40,000 within a day of launch.
It's not exactly surprising Silicon Valley would prefer Clinton. The tech community largely leans progressive on social issues. It is also more open on immigration, including on H-1B worker visas Trump says he would clamp down on.
On fiscal issues and trade, some may veer more center-right, but they aren't convinced on Trump. Apple (AAPL) - Get Reportdeclined to back the Republican National Convention over the summer due to the real estate magnate's involvement, though CEO Tim Cook hosted a GOP fundraiser alongside House Speaker Paul Ryan.
Nerdz 4 Trump is one of a number of pro-Clinton initiatives coming out of the entrepreneurial and tech communities.
Entrepreneurs for Hillary, launched in November 2015, continues to raise money and host events in support of the former secretary of state. Among its ranks are Kimbal Musk, co-founder of Boulder, Colo.-based The Kitchen Community and brother of Tesla (TSLA) - Get Report CEO Elon Musk, Carley Roney, founder of The Knot (now XO Group Inc. (XOXO) ), and Stephanie Newby, CEO of social media analytics firm Crimson Hexagon.
Former Tesla (TSLA) - Get Report spokesman and President George W. Bush aide Ricardo Reyes launched Republicans for Clinton (R4C16) this year during the conventions alongside John Stubbs, who also worked under the Bush administration. The super PAC has utilized its Silicon Valley ties and know-how to raise money as well.
"[Trump] absolutely does not represent the principles and morals of the average people in the Valley," said McClure.