NEW YORK (MainStreet) -- We've pointed to one of the best pieces of messaging to come out of the Occupy Wall Street protest movement: A professionally produced, 30-second commercial that summarized the feelings of many of those camped out in lower Manhattan's Zuccotti Park.
Now, it looks like that commercial may be coming to the airwaves.
Occupy Wall Street is seeking prime time with a campaign to put a protest commercial on TV.
David Sauvage, a professional commercial director, was responsible for the video clip. He tells us that the clip has resonated with enough people that there are plans to put it on television and bring the message to the masses.
, a crowd-funded media buying platform, Sauvage and other OWS supporters are raising money with the hope of buying a spot on national television. As of this writing, the group has
$4,505 of its target $5,000 with still six days of fundraising to go.
"When we hit our fundraising goal, we'll be able to put this video on the air during popular cable TV shows (like
)," the LoudSauce page explains. "It will run just like a normal ad."
The media buy would be executed using Google TV Ads, which allows advertisers to pick the optimal time slot for spreading the message.
So will the commercial make a difference? One of the common criticisms of the movement has been its lack of focus, as everyone has come to the protest with different
in mind. And that's certainly on display here, with the protesters in the video seeking everything from demilitarization to banking regulation. But Sauvage says that this is exactly what drew him to the protest in the first place and moved him to create an ad on its behalf.
"That diversity of views would seem to trip
the movement up, but instead it buoys it," he says. "The top-down, micromanaged way of communication doesn't apply to this particular way of doing things. And I think that's beautiful."
The Occupy Wall Street protest movement has gained some high-profile supporters in recent weeks.
to lend their voices.
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