Ben & Jerry's threw its scoop into the ring on Tuesday, Oct. 30, by introducing Pecan Resist, an activist ice cream flavor that's likely to heat things up just in time for the midterm elections.
Ben & Jerry's, a subsidiary of Unilever NV (UL) - Get Report , said in a statement that the new flavor "supports four organizations that are working toward a more just and equitable future and peacefully resisting the Trump administration's regressive and discriminatory policies."
The Limited Batch flavor consists of chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds. Bay Area artist and activist Favianna Rodriguez designed the Pecan Resist pint.
"We cannot be silent in the face of the president's policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights - all issues that have been at the core of our social mission for 40 years," the company said on its Facebook page.
The Burlington, Vermont-based company said it was donating $25,000 to each of four organizations working on behalf of people of color, Native Americans' environmental justice and women - Color Of Change, Honor the Earth, Women's March and Neta.
"We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans," the company said on its website.
The new flavor announcement pops up the company's homepage along with click options reading "Join The Resistance" and "Find Your Polling Place."
Shares of Unilever were rising slightly in afternoon trading.