YouTube subscriptions will now set you back $600 a year.
New subscribers will get hit with a $49.99 a month charge immediately while existing subscribers will have until the May billing cycle kicks in after the 13th of that month. That totals $599.88 a year.
Customers who subscribe through Apple will have to fork over a further $5 a month, or another $60 a year.
Before the rate hike, the cost was $39.99 a month, or a total of $479.88 a year.
The company is at pains to point out that the new price comes with more services:
Constable owns none of the securities listed in this story.