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Ouch!

YouTube subscriptions will now set you back $600 a year.

It's even worse if you subscribe through Apple  (AAPL) - Get Apple Inc. (AAPL) Report .

Alphabet's (GOOGL) - Get Alphabet Inc. Class A Report YouTube division will now charge customers 25% more a month, the company said in a blog post.

New subscribers will get hit with a $49.99 a month charge immediately while existing subscribers will have until the May billing cycle kicks in after the 13th of that month. That totals $599.88 a year.

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Customers who subscribe through Apple will have to fork over a further $5 a month, or another $60 a year.

Before the rate hike, the cost was $39.99 a month, or a total of $479.88 a year.

The company is at pains to point out that the new price comes with more services:

We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.

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Constable owns none of the securities listed in this story.