Skip to main content TV Recap: Apple's a Fashion Play

In tech, H-P has to appeal to businesses, but Apple has the hip youth market.

When examining the powerhouses in the computer field, be sure to differentiate between the fashion stocks and the business stocks, said Jim Cramer on a TV video Wednesday.



, because it's constantly reinventing itself with new looks that appeal to youth, has set itself off as a fashion stock.

"It's truly captured the imagination of youth," he said. "The iPhone is a fashion statement;

Hewlett Packard


is a business statement. H-P has to be viewed as a corporate play, and Apple as a fashion play."

A company, he said, can't be both. He noted Apple's lack of huge penetration into the hundreds of millions of computers at use in the business world. "Apple has a very exciting product that happens to have tech."

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However, the company's still found a hugely profitable niche, and because it's found the elixir to constantly reinvent itself, it's proven that it can keep doing that and remain a hugely successful company.

At the time of publication, Cramer was long Hewlett-Packard.

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