The Pros and Cons of Owning Company Stock

Taking a stake in your employer forges a bond, but also can place you at more risk.
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Like many employees, you might have the option of purchasing stock in your company through your 401(k).

Many employers, like health care company

Gilead Sciences

(GILD) - Get Report

, sweeten the deal by offering their stock at discounted prices. Others, such as


(FE) - Get Report


Sempra Energy

(SRE) - Get Report

, offer matching 401(k) contributions in the form of company stock.

Purchasing your company's stock can have benefits for both you and your employer, but investing too heavily can have negative consequences. That's why it's important to understand the pros and cons of investing in your company's stock -- and to find the right balance in your 401(k) assets.

The pros:

One of the best reasons for investing in your company's stock is that it gives you some sense of control over your own financial future. When you feel you have a personal investment in a company, you'll work harder to ensure its success, and you'll feel a greater loyalty to it. If your efforts pay off and the stock rises, your financial stability rises with it, especially if you purchased the stock at a reduced rate.

There are benefits for employers as well. Offering stock options helps companies recruit better-qualified candidates, and motivates current employees to perform at the top of their game. Employers who offer stock options also find less turnover and better morale among their work forces, according to a 2000 report by the National Commission on Entrepreneurship.

The cons:

On the flip side, owning too much company stock can have its drawbacks. Just ask the employees of





Lehman Brothers

and even

General Motors

(GM) - Get Report

. By investing heavily in company stock and depending on the same company for your salary and benefits, you're essentially staking your financial security on a single firm. Should the company hit a shaky spot, your financial future can start to tremble as well.

In addition, some companies place limitations on how much stock you can buy and sell, which limits your ability to freely manage your assets, especially if the stock should start to slide. (However, federal legislation passed in the wake of the Enron debacle mandates that companies that match employee contributions with company stock must allow employees with three or more years of service to transfer the company stock's value into other investments.) Other companies have placed a cap on how much company stock employees can hold through their 401(k)s.

Still, a December 2008


by the Employee Benefit Research Institute found that about 8% of employees have more than 80% of their 401(k) assets tied up in company stock, and 19% of employees over 60 have more than half their assets in company stock.

Finding the balance:

The key to managing risk is to diversify your portfolio. Generally, you should invest no more than 10% to 15% of your 401(k) assets in company stock. If you invest more than that, you're exposing yourself to risk.

When evaluating your asset allocation, revisit your original investment goals, specifically retirement savings goal, time horizon and risk tolerance. Then reconsider your investment options and make moves as necessary.

According to the Employee Benefit Research Institute report, new and recent hires, perhaps feeling less secure in their companies, are opting for balanced funds like

lifecycle funds

. These mutual funds start out weighted primarily in equities, and then shift to less-risky holdings as participants approach retirement. Depending on your goals, these funds might be a good option for you.

It's also important to understand the restrictions you face when buying and selling company stock. And keep on top of your company's financial health by reading its SEC filings, annual reports and quarterly reports, so you have a better idea of the level of risk in carrying its stock. By diversifying your portfolio and staying informed, you'll be doing your best to protect your retirement nest egg.

Bob Feeman is a former editor of Robb Report and Smart HomeOwner magazines, and now writes full time about a variety of subjects. He's based in Maine.