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NEW YORK (MainStreet) — Hurricane Irene is barreling her way up the Eastern Seaboard and many U.S. residents are bracing themselves for the worst. Fortunately, heavy winds and torrential rain aren’t the only things Irene is bringing in her wake. The storm is also causing some retailers to hold end-of-summer sales in her honor. Here are some of the companies that are using the bad weather as a marketing opportunity:

Island Water Sports, located in Deerfield Beach, Fla., is “welcoming” Irene by offering consumers 20% off on it surf accessories and other select items, but Florida residents will have to head over there today. The sale, which started on Thursday, only lasts through Friday. 

Living Water Surf Co
., in Little Compton, R.I., is also holding a Hurricane Irene sale on its surf equipment. Rhode Island residents can get $50 off all of the company’s surfboards and can also save 25% on all store apparel, though the website doesn’t specify when the sale ends. We do recommend that you wait until the hurricane passes, however, to test out your new equipment.

Hurricane Irene is also teaming up with Renditions Golf Course in Davidsonville, Md. The golf course is letting players who purchase one round of golf at their regular rate ($52-$69, depending on the time of day) buy a second round for only $25 this coming weekend. The course is billing the hurricane sale as an opportunity for golfers to experience “replicas of British Open links holes coupled with possible high winds and maybe a little precipitation!” Very crafty.

Over in Hoboken, N.J., D’s Soul Full Café is offering 10% off orders for anyone who can answer the question “Who wrote the song ‘Goodnight, Irene’?” (Here’s a hint: it wasn’t Dexy’s Midnight Runners.) The offer is good from Friday to Sunday but because Hoboken is prone to flooding, we suggest you go sooner rather than later to take advantage of the deal.

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PeachFrog, a Brooklyn, N.Y., discount boutique that sells many of its items on eBay, is having an earthquake hurricane disaster sale (oh my!) that features hundreds of pieces for 70% to 90% off. Of course, Peachfrog’s tag line is that items in the store can always be found for up to 90% so we’re not so sure the sale is actually weather-related.  We’re also not sure why PeachFrog included the Wicked Witch of the East in its “sales” marketing information since she had a house dropped on her during a tornado, not a hurricane or earthquake, but 90% off overstock designer duds certainly isn’t a bad bargain any time of year. 

On a more serious note, many local animal rescues, such as the Delaware County SCPA, are offering adoption specials in an attempt to find dogs and cats safe homes before the storm hits. Check with your local shelter if you can help any of the animals.

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