Ignore price targets and focus on earnings estimates, Jim Cramer said Thursday on his

"RealMoney" radio show. And be a tech owner, not a renter.

Price targets don't matter, Cramer said in response to the hullabaloo over Lehman Brothers' decision to raise its price target for

Google

(GOOG) - Get Report

to $350 from $275. The price target is less important than the fact the investment bank increased its 2006 full-year earnings estimate to $7.53, Cramer said. Previously, the highest estimate on the Street was $7.18.

It may sound heretical for somebody to put up a huge price target after the Internet bubble burst. But the math bears the higher price, Cramer said. If you use

Yahoo!'s

(YHOO)

multiple of 60 times 2005 earnings, then you could set a $450 price target on Google, he added.

But Cramer wants to be conservative, even with a stock like Google. So he stuck with his $350 target, which he bases on the company earning $7 a share next year -- not $7.53 as Lehman says. "That's still more realistic until I know more," Cramer said

And don't flip out on Yahoo!, Google or

Intel

(INTC) - Get Report

if those stocks move up or down a few bucks, Cramer cautioned. "Stake out the ground and hold it," he said.

When a caller asked Cramer if Google would be better off splitting its stock, Cramer wasn't so sure that would be the smartest move. He pointed to

Sears

(SHLD)

and Google as great companies with managers who are disciples of Warren Buffett. Buffett, as most people remember, has yet to split

Berkshire Hathaway

(BRK.A) - Get Report

, which now trades for more than $80,000 a share.

And anyway, "splits get a lot of renters in" and Cramer wants people to own tech in this market, not rent.

Cramer added that investors should also keep an eye on Intel's earnings estimates in the coming weeks. He said he is confident that revenue and gross margins are going higher. That means earnings and the stock price will follow.

"The estimates are so low for Intel that the number will have to be bumped up," Cramer said, adding that investors shouldn't let Thursday's great results from

Advanced Micro Devices

(AMD) - Get Report

lead them to worry about Intel's sales. "There's plenty of business out there for everybody!" he said.

Likewise, he advised a caller not to dump all his

Bristol-Myers

(BMY) - Get Report

to swap into

Genentech

( DNA). Cramer may like Genentech more than Bristol, but Bristol is not that bad, with a 4.5% dividend yield.

Cramer says if you do want to leg into Genentech, wait for it to take a breather because it's been white hot lately.

When it comes to

Morgan Stanley

( MWD), however, Cramer said there is no need to split the difference. He said investors are better off with

Lehman

( LEH) and

Bear Stearns

( BSC) than Morgan, which he said has struggled with management issues.

Stump Cramer

It was tough sledding for callers in this week's "Stump Cramer" segment, as the Mad Money man proved his stock recognition prowess once again.

The first caller tried to no avail with

National Technical Systems

(NTSC)

, a staffing system company Cramer researched just last week on "Mad Money."

He also recognized a former tech highflier, now dollar stock called

Savvis Communications

( SVVS).

Other stocks that failed to stump Cramer included

Neogen

(NEOG) - Get Report

, a maker of diagnostic products for food,

James Hardie

(JHX) - Get Report

, an Australian manufacturer of building products, and

Ecolab

(ECL) - Get Report

, an institutional cleaning products company that was "a big story in the 1990s."

The one caller who did stump Cramer won with sportswear manufacturer

Isaacs

(ISAC)

, which is listed on the bulletin board.

At the time of publication, Cramer was long Intel, Sears and Yahoo!.

James J. Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for

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