The temps are trained, crowd control measures are in place and the stage is all set for Friday's debut of the huge iPhone. If Apple can pull it all off, this most orchestrated of product introductions should manage to move nearly 400,000 phones out the door on the first day.
Follow this math: There are 162 Apple stores and 1,800
shops -- so exactly 1,962 sales outlets will be pushing the iPhone.
final changes to the iPhone made last week -- including an improved battery and glass instead of plastic screens -- it's fair to assume the phone has just recently been put into full production. This seems to rule out the notion that there are warehouses stuffed to the ceiling with pallets of iPhones.
This would also support the speculation that a limited iPhone inventory needs to be allocated. The current rumor is that each store is being rationed somewhere between 100 to 250 phones.
So here's the plan: After closing the stores at 4:30 Friday afternoon, the doors will open again at 6 p.m. to an iPhone wonderland. The special extended-hour sales session will end at 10 p.m. local time.
All the campers, long-line sitters and the rest of the willfully determined soon-to-be iPhone owners will likely clean out the shelves in the allotted time. That, of course, assumes that each sale takes 10 minutes or less, and that each store has at least eight clerks ringing the register.
An AT&T representative declined to offer any numbers, other than to say the company is adding 2,000 temporary workers to help out. The representative added that each store will have "a healthy supply" of iPhones.
So with 1,962 stores and let's say 200 phones per store, Apple stands to sell some 392,000 iPhones, I can now reveal. With each phone selling for an average price of $550, Apple stands to take in $216 million in revenue on the evening of June 29. And that's not including online sales.
To put that in perspective, Wall Street analysts expect Apple to post third-quarter revenue of $5.28 billion -- which works out to around $59 million a day. So the iPhone alone could do more than triple the revenue the company typically brings in in a given day.
Some analysts have calculated that given the iPhone's
lush margins, every 1 million iPhones equals 6 cents per share bottom-line profit. So June 29 looks to be worth $2 million in profit, or about 2 cents a share.
Not a bad way to close the books on a big quarter.
To see other stocks that might benefit from Apple's big day, please click here for a Stockpickr portfolio.
Want more? Check out TheStreet.com TV video. Scott Moritz discusses Apple's big day, and what to expect.