NEW YORK (MainStreet) — A job listing Web site launched Monday with the goal of giving applicants and employers a bit more face time with one another.

GetHired.com lets candidates and hiring managers record videos introducing themselves, rather than just relying on traditional job listings and resumes. For job hunters, the site offers one more way to stand out from the pack.

Those looking for work can record a video or audio introduction and upload it to the site for free (along with a traditional resume). Hiring managers who visit a candidate’s profile page can watch the video and factor it into their decision of whether to request an interview. At that point, the hiring manager can send along screening questions, which the candidate can also answer by video, effectively serving as a pre-taped job interview.

“If you can integrate a picture or a video or audio into the hiring process, all of the sudden you have a very compelling opportunity to really differentiate yourself,” says Suki Shah, CEO and co-founder of GetHired.com.

Video resumes themselves are certainly nothing new. Job seekers have been posting videos to YouTube for several years now, with varying degrees of success. GetHired.com is trying to take the video application to the next level by acting as more of a middleman between employers and applicants.

For those who have relied solely on paper resumes and cover letters, the idea of filming a video may seem a bit overwhelming, so we asked Shah for tips on how to film a great video application.

Dress for the Part

Anyone submitting a video application should be sure to dress as they would if they were doing an in-person interview for that particular company or industry.

“If you are software engineer in Silicon Valley, it’s probably OK if you dress down, but if you are applying for a banking position in New York, you might want to dress up for that,” Shah says. “You really need to know your audience.”

Be Mindful of Your Surroundings

When you film a video for an employer, it’s important to double check that there is nothing too controversial or distracting caught on camera in the background.

“Employers understand if you are doing a virtual interview from your home, it’s not a professional setting, but still, you should limit what’s around you,” Shah says. Likewise, he urges candidates to be mindful of any noise in the background, as this may be an added distraction on camera.

Limit Your Gimmicks

Part of the goal of filming a video is, of course, to stand out, but that doesn’t mean you should go crazy with gimmicks on camera.

“If you’re a creative person and you think that that could help you stand out, then by all means go for it,” Shah says. “But only do it within reason.”

Be Authentic

More than anything else, Shah tells job candidates is to use the video format to show off their personality, as this often gets lost with traditional resumes.

“Be authentic. That’s the real power of a video that an 8.5 by 11 piece of paper just could never represent,” Shah says. “That really shows.”

Seth Fiegerman is a staff reporter for MainStreet. You can reach him by e-mail at seth.fiegerman@thestreet.com, or follow him on Twitter @sfiegerman.