SAN FRANCISCO (TheStreet) -- The recession has forced stores to be creative to lure shoppers. That's why retailers are once again seeking help from highbrow designers this fall.
Jimmy Choo and Anna Sui are testing the retail waters this year for the first time. Familiar names like Stella McCartney will also return to your local mall, along with Adam Lippes for Spanish retailer
and Christopher Kane for
The most highly anticipated collaboration the fall brings together Jimmy Choo and trendy clothing chain
. Jimmy Choo will debut a line of shoes, bags and clothing on Nov. 14. Previous designer ventures at H&M have included hugely successful lines by McCartney, Karl Lagerfeld and Roberto Cavalli.
Jimmy Choo debuts men's and women's clothing and accessories at H&M.
Founded in 1996, Jimmy Choo has become an icon in footwear as the red-carpet shoe of choice for actresses Cate Blanchett, Halle Berry and Hilary Swank.
Jimmy Choo has penned a collection of women's clothing to compliment its shoes. In a statement, Jimmy Choo President Tamara Mellon described the line as "sophisticated, fashion forward, accessible and glamorous."
This will be a first look at clothing from the designer, which has mostly stuck to shoes. There will also be a men's collection that includes shoes, bags and accessories.
After her own hugely successful collaboration with H&M, McCartney has been nurturing a kid's collection for San Francisco-based
. The line will be available at select GapKid and babyGap stores starting in November.
McCartney, a mother of three, is hardly a stranger to these partnerships. In the past, she has worked with
, which sold out of her 42-piece line in 2007. Her Gap line will feature budget-friendly duds for children.
In the choice between fashion veterans and Hollywood,
of Menomonee Falls, Wis., is banking on the latter for fall.
Iconix Brand Group
is selling a fashion line under its Candies brand at Kohl's with pop singer Britney Spears serving as spokeswoman. Reality-TV star Lauren Conrad, best known from her work on
"The Hills," is creating a collection of California-inspired clothes that will be sold exclusively at the chain.
Minneapolis-based Target was one of the first national retailers to recognize the power of a recognizable fashion name. Following a hugely successful collection by Alexander McQueen that sold out within hours at select stores earlier this year, the discount chain will roll out designs by Anna Sui.
The bold prints and bright colors of this American designer's clothing have become a staple of the Soho fashion and rock scene, worn by celebrities like filmmaker Sofia Coppola and model Naomi Campbell. She will bring her glamorously funky dresses, knits and accessories to Target on Sept. 13.
-- Reported by Michael Martin of JetSetReport.com in Los Angeles.
Michael Martin is the managing editor of JetSetReport.com -- a luxury travel and lifestyle guide based in Los Angeles and London. His work has appeared in In Style, Blackbook, Elle, U.K.'s Red magazine, ITV and BBC.