ETFs: Niche Market to Supermarket

The recent influx of specialized exchange-traded funds brings increasing choices for investors.
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I'm not going to bore you with yet another article about the virtues of ETFs compared with those of ordinary mutual funds.

Yes, they're flexible and more efficient -- but you already knew that.

There is other news, too. ETFs proliferated like weeds in 2006, with some 144 new funds added -- an almost 50% increase, according to Morgan Stanley.

ETFs now handle some $450 billion in investor assets, and while coming on strong, they are still but a small part of the $10 trillion investment-company industry. But that news falls short of a full story as well.

However, as I looked at the 2006 arrivals more closely, it dawned on me that the real story lies in the growing sophistication of ETFs and new investor choices that result. ETFs are rolling out with more specialized and strategic designs as they sail beyond their index-fund roots toward the horizon of true active management.

Here are four evolving ETF types you should know about:

  • Niche IndustryUntil recently, ETFs only gave the ability to buy an industry or sector as defined by broad S&P or Dow Jones sector indices, such as technology, consumer cyclical, energy or biotechnology. You were out of luck if you were interested in Canadian oil sands energy exploration, but now there's the Canadian Oil Sands ETF. If you think water is the next oil, you can check out the PowerShares Water Resources Portfolio (PHO) - Get Report.
  • CurrencyFor a pure play on the dollar vs. other currencies, you formerly had to trade currencies or currency futures directly or buy an international index ETF based on ADRs of international stocks -- at best, an indirect play.Now, new ETFs such as the Rydex Currency Shares Euro Trust (FXE) - Get Report allow direct euro bets in what is effectively an international money-market fund -- you get interest that more or less pays the 40-basis-point management fee. It's a pure euro play and can be shorted or bought on margin as other ETFs can. Other family funds cover the Canadian dollar, Mexican peso and British pound.
  • CommodityThe streetTracks Gold Shares (GLD) - Get Report arrived two years ago, set at one-tenth the price of gold and allowing investors to invest more or less directly in that commodity. The United States Oil Fund (USO) - Get Report and the boldly named Claymore Macro Shares Oil Up Tradeable Shares (UCR) also track oil and oil futures.If you view real estate as a commodity, more REIT funds are coming on line, including a few, such as the streetTracks Wilshire International Real Estate ETF (RWX) - Get Report, tracking foreign real estate.
  • StrategyMost exciting to me is a new breed of funds designed to follow specific investing strategies. Contrarian investors preferring companies with little analyst coverage, or stocks bought by insiders, now have ETFs available, thanks to Claymore Securities. These new ETFs follow indices specially crafted around specific strategies. ProShares offers a series of ETFs specializing in short-selling indices. Another set of market index funds called WisdomTree, created by market guru Jeremy Siegel, follows indices crafted to weight stocks by dividend payments, not market capitalization. The Powershares Buyback Achievers (PKW) - Get Report is a collection of companies buying back at least 5% of their shares in the last 12 months. You get the idea.

Click here for the video version of this story from Jennifer Openshaw.

Now -- full disclosure -- the more specialized funds have higher fees, climbing to 60 basis points (0.60%) for the Claymore funds. But that's still cheaper than most ordinary mutual funds.

And more specific and strategic often means less diversified, as with the Canadian oil sands niche. You need to know what you're doing.

How do you learn more? Well, it takes some work.

Information on specific ETFs is available at the Yahoo! Finance

ETF center, but you have to know what you're looking for. Ditto for the main ETF managers iShares, PowerShares and Claymore.

Also handy is the American Stock Exchange

Web site -- follow links to ETFs and "new listings," and use 2006 and 2007 tabs. The more innovative ETFs tend to trade on the Amex.

New ETFs allow us to buy what we want and mimic strategies used by professional managers at a fraction of the cost. And a lot more are coming this year. That's a good thing, so stay tuned.

Jennifer Openshaw, a passionate advocate for helping Americans improve their finances and build their personal fortunes, is CEO of

The Millionaire Zone and America Online's personal finance editor. In addition to appearing regularly on TV shows such as "Oprah" and "Good Morning America" and on CNN, Openshaw is host of ABC Radio's "Winning Advice" and serves as an adviser to some of America's top corporations. Her new book,

"The Millionaire Zone," will hit bookstores in April 2007.