NEW YORK (MainStreet) – The iPhone 4 generated the most sales on eBay in 2010, according to the online auction site’s annual “Top Shopped” list.

According to the list, eBay (Stock Quote: EBAY)sold 1,634,674 items related to Apple’s (Stock Quote: AAPL) latest iPhone and 621,399 related to the company’s popular iPad, which placed fifth on the list. Sandwiched between Apple’s gadgets were Barbie products (1,178,909), military jackets (1,038,026) and Hot Wheels toys (748,140).

eBay attributed the iPhone’s popularity to its overall appeal, which ranges “from avid readers to families, gear geeks and anyone interested in the latest must-have.”  Other items on the list offered universal appeal (we’re looking at you, Barbie), or kept in line with 2010’s biggest trends. 

“Year after year, we see the hot trends, topics and pop culture obsessions translate into online sales,” Karen Bard Sayah, a spokesperson for eBay, said in the press release.

The data are based on U.S. eBay listings, which include key terms in the listing title across all categories from Jan. 1, 2010, to Dec. 19, 2010. This explains why terms like “World Cup” appear on the list. According to eBay, 265,268 pieces of World Cup merchandise and memorabilia, including some infamous vuvuzela horns, were sold on the site in 2010. On the flip side, another global competition, the Vancouver Olympics, only sold 11,716 related items.

This year’s Super Bowl champions, the New Orleans Saints, rounded out the top 10 with 151,083 related items sold. In contrast, the Indianapolis Colts, who were defeated in the Super Bowl, sold 87,722 related items. However, Colts quarterback Peyton Manning generated more sales in 2010 than the Saints’ Drew Brees, with 91,972 Manning-related items sold, compared to 61,473 sales for Brees.
Take a look at the complete list of Top Shopped items:

    iPhone 4


    Military jackets

    Hot Wheels


    World Cup

    The Beatles

    Silly Bandz

    Alice in Wonderland

    New Orleans Saints

    Marc Jacobs

    LeBron James

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