It’s the promotion that no one wants. A funeral home in Georgia is offering an all-expenses paid burial if…
1. You sign a contract in advance stating that you will be drinking and driving on New Year’s Eve.
2. You actually do drink and drive that night.
3. You die as a result of the drinking and driving.
Sound extreme? That’s the point.
“Sometimes you have to go to extremes to get peoples’ attentions,” said Barry Miller, co-owner of the McGuire, Jennings and Miller Funeral Home in Rome, Ga.
There’s no doubt that it brings attention to Miller’s funeral home and probably goes a long way towards promoting it. But Miller actually started this New Year’s promotion ten years ago, while working at a different funeral home in Tennessee, as a way to raise awareness for Drunken Driving. He has since dubbed this Operation Stop and Think.
“I had a family member killed by a drunk driver,” he said. “So I decided to do something about it so that other people didn’t have to go through what I did.”
Call it an unusual scare tactic. Any person looking to take advantage of this promotion has to go through a lot of hoops. According to Miller, you have to sober when you come in to sign the contract. You also need to provide a valid driver’s license, which the funeral home will then turn over to the police. So that right there could complicate your drinking and driving plans.
And if all of that isn’t enough to scare you away, Miller requires that you bring a next of kin with you while you plan out the whole funeral, and write letters to the rest of you family explaining why you decided to drink and drive.
Not surprisingly, in ten years of offering this deal, not a single person has signed the contract. Miller says he got a phone call once of someone interested in it, but the person was quickly intimidated by the details and backed out.
Yet, as morbid as it may sound, this promotion is worth a good amount of money. This giveaway includes a free casket and complimentary grave, not to mention a limousine and of course, preparation of the remains. Miller told us the whole package is valued at $15,000.
That would be a hefty sum to giveaway for free, but so far this year, Miller has no takers.
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