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Remember Dave Carroll? He’s the Canadian musician who has enjoyed viral fame since an unfortunate incident with United Airlines (Stock Quote: UAUA). United baggage handlers broke his guitar, and then the airline wouldn’t reimburse him. So he wrote a song called, “United Breaks Guitars” and PR hilarity ensued.

Tuesday, the story took a wonderful twist when, en route to a speaking engagement in Colorado, Carroll once again fell victim to United baggage handlers (United is the only carrier to fly this particular route so he was stuck with them). They didn’t break anything this time, but they did lose his bag.

The New York Times reported: “Mr. Carroll said that for more than an hour on Sunday, he was told he could not leave the international baggage claim area at Denver International Airport, where he had flown from Saskatchewan. He said he had been told to stay because his bag was delayed, not lost, and he had to be there to claim it when it came down the conveyor belt. ‘I’m the only person pacing around this room,’ Mr. Carroll said, recalling how he was caught between an order from United staff members to stay and collect his bag, and a federal customs official telling him he had to leave the baggage claim area.”

At this point you have to feel almost sorry for United. Of all the bags to lose, it had to be this guy’s? Unless, of course, it wasn’t an accident.  If I were Carroll, I’d check the bag for listening devices. This guy’s saga has been such a continuing public relations nightmare for United, it wouldn’t surprise me to learn that United had deliberately “lost” the bag, and then bugged his deodorant in an effort to learn what his next song might be.

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That would be an amazing follow-up tune for Carroll. “United Bugs Deodorant.” It’s a hit.

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