NEW YORK (MainStreet) – If you were planning on camping overnight outside of a Target (Stock Quote: TGT) store on Black Friday to get the best deals, then you’re out of luck.

The store will open up its doors earlier than ever before this year, at midnight to be exact, in an effort to bring in the Black Friday fanatics.

“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” Tina Schiel, executive vice president of stores for Target, said in a press release.

The retailer also announced longer holiday hours: Black Friday will be a marathon for the company’s staff, with stores open from midnight to 11 p.m. Christmas Eve hours will be 7 a.m. to 7 p.m. (or 8 p.m., depending on location). Stores will be open on the day after Christmas (Dec. 26) from 7 a.m. to 11 p.m.