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Nobody but masochists and shopaholics actually likes going shopping on Black Friday, but everyone does it. A new survey finds that 74% of consumers plan to go shopping the day after Thanksgiving, and the reason is simple: That’s when all the best deals go down.

There’s just one problem: That’s not actually true. Sure, there are going to be plenty of fantastic deals on Black Friday, but that’s not the only day to find lucrative sales. Retailers are already looking to push their balance sheets into the black by holding “Pre-Black Friday” sales, and in the coming weeks we’ll be highlighting some of these sales as they pop up.

First up is Best Buy (Stock Quote: BBY), which announced Thursday its “Shop Early, Save Big” sale. The sale lasts only two days – Friday and Saturday – so shop online or hit the stores while it lasts. Here are a few sale items the retailer is pushing:

Insignia Slim Digital Camera with Tripod
Now: $99.96 | Was: $167.96

As smartphone manufacturers put increasingly sophisticated cameras into their phones, it makes it difficult to justify purchasing a stand-alone digital camera. When they slash prices and throw in freebies though, it makes it easier to stomach. This 12-megapixel camera comes with a camera bag, a tripod and a 2GB memory card.

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Toshiba 40” Class 1080p LCD HDTV
Now: $399.99 | Was: $549.99

It won’t be the centerpiece of a home theater system, but at 40” it’s big enough for most living rooms. And at $400 it’s cheap enough for most budgets.

Playstation 3 with Free Second Controller
Now: $299.99 | Was: $354.98

The 160 GB Playstation 3 is normally priced at $299.99, but only comes with one wireless controller. This deal throws in a second Dualshock 3 Wireless Controller (normally priced at $54.99). That way you can play videogames with actual friends, instead of with teenagers on the Internet. Supplies are limited, so act fast on this one.

Don't want to spend too much? Check out our Deals & Steals hot topic for more bargains. Don't want to spend anything at all? There's plenty of Free Stuff to be had as well.

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