How to Go Organic for Less - TheStreet

Cost-conscious grocery shoppers don’t have to be stuck with high-sodium, high-fat and chemically treated foods thanks to an increasing trend among retailers.

It is possible to go organic for less money because grocers are now carrying cheaper store- and private-label brands of organic foods, according to The Wall Street Journal.

The Trend

As more shoppers pare back their food budgets, no-frills store-brand products are gaining popularity. Yet those concerned about pesticides, antibiotics and other chemicals washed over and injected into their foods have had to pay more, sometimes considerably more, for organic groceries that aren’t treated with those substances.

How You Benefit

Store-brand and private label foods are often made from the same producers and manufacturers of branded products, but they’re cheaper since there’s little to no marketing involved.

In addition to Whole Foods (Stock Quote: WFMI), a pioneer in private-label organic foods according to the Journal, more grocery stores including Safeway (Stock Quote: SWY) and Supervalu (Stock Quote: SVU) are carrying store-brand organics. Supervalu specifically carries 312 store brand organic items, up from 150 last spring, the Journal says.

And many store brand organic foods are priced competitively with traditional, name-brand items. For example, a 16-ounce jar of branded organic peanut butter costs $4.79 at a Newflower Market store in Tucson, Ariz. while the private-label organic peanut butter costs $2.99, about the same price as a 16-ounce jar of conventional peanut butter, the Journal notes.

And with brand-name producers actually making the generic organic products you want, there may not even be a need to buy brand names.

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