In a jab to Amazon.com and the rising popularity of its sleek but expensive e-book reader, Sony plans to offer – for $100 less – a competing reader for electronic texts.
Compared with $299 for the Kindle, the cheapest Sony e-book reader will cost $199, the first to dip below the $200 mark, according to The Wall Street Journal. They’re expected to be available later in August at retailers including Best Buy (Stock Quote: BBY) and Wal-Mart Stores (Stock Quote: WMT). Earlier versions of the Sony reader cost $269 or $399 depending on the model.
The Sony e-book store will also match best-selling e-book prices at the Amazon (Stock Quote: AMZN) Kindle Store, at $9.99 compared with a previous price of Sony e-book price of $11.99.
Sony also plans to introduce a $299 touch-screen e-book reader, adding a popular feature to its device that the Kindle doesn’t have.
The Hidden Costs of Amazon's Kindle
Pros, Cons and Options for E-books
Barnes & Noble Adding to the E-book Story
—For the best rates on loans, bank accounts and credit cards, enter your ZIP code at BankingMyWay.com.