NEW YORK (MainStreet) – Are you sick of seeing celebrity-endorsed prepaid cards from the likes of Kim Kardashian and Suze Orman? Well, get ready to hate another trend in celebrity personal finance products that might be on the horizon: the celebrity deal site.
For now, we’ve only seen one: the just-launched TMac’s Deals, endorsed by NBA veteran and seven-time All-Star Tracy McGrady.
While celebrity cards such as the infamous Kardashian Kard were often slammed for outrageous fees, there’s nothing troubling about McGrady’s deal site – though there isn’t much to write home about, either. The site is a basic deal aggregator, and one that focuses specifically on products and retailers of interest to basketball fans (and fans of McGrady himself). There’s a link to save 10% at Sports Authority, a $5-off coupon code for Lids and several links to products and sales from Adidas, with whom McGrady has a lifetime endorsement deal.
For now, there doesn’t seem to be any exclusive coupons or codes – that Lids coupon code was on couponing site RetailMeNot a week ago – so unless you’ve been looking for a deal site that offers sporting goods deals and Tracy McGrady merchandise almost exclusively, there’s not much here you can’t find anywhere else. (Except for the site’s “video of the day,” which features the site’s namesake spending 20 seconds discussing the fact it has been a while since he last spoke with former teammate Yao Ming.)
Even if we can’t recommend the site to anyone but the most ardent Tracy McGrady fans, we do wish TMac the best of luck with the venture. We also sincerely hope this doesn’t kick off a trend of other celebrities starting their own deal sites. While the industry is starting to consolidate a bit, there are still hundreds of daily deal sites and coupon and deal aggregators already out there, so the last thing we need is an onslaught of celebrity-endorsed imitators. We don’t think we’d be able to handle it if the Jersey Shore cast came out with a coupon site for gym equipment or if Survivorman’s Les Stroud started a daily deal site dedicated to extreme survival gear.
Actually, that second one sounds pretty cool. We wouldn’t mind seeing that.
Matt Brownell is a staff reporter for MainStreet. You can reach him by email at firstname.lastname@example.org, or follow him on Twitter @Brownellorama.