NEW YORK (

MainStreet

) -- What's happening in small business today?

1. The 10 best entrepreneur interviews of 2011.

Under30CCEO

offered up its 10 best interviews this year, and the list includes a wide variety of

successful entrepreneurs

from real estate mogul Barbara Corcoran to marketing guru Sharon Lechter.

2. Creating more customer value.

Inc.

magazine suggests that businesses focus efforts on their

best customers

to fuel growth. A company needs to first understand what drives its customers to keep coming back as well as its value proposition to them, among other things, before it can create a strategy to enhance customer value.

3. Twelve entrepreneurs reinventing health care.

CNN Money

has a great slideshow on

12 start-up companies

that have come up with ideas to make medical care more affordable and efficient.

Brighter.com

for instance, lets users compare dentists by price and reputation.

One Medical Group

is a membership organization that takes most major insurance but also charges member patients an annual fee. For that, the company offers members online appointment scheduling as well as doctors available via email to answer questions, which can help avoid patient visits (and charges to insurance) for minor issues.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

Laurie.Kulikowski@thestreet.com

.

To follow Laurie Kulikowski on Twitter, go to:

http://twitter.com/#!/LKulikowski

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